Break the curve: the entrepreneur's blueprint for small business success
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Thomson
1999
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Smart strategies series
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021930221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XIV, 230 S. graph. Darst. |
| ISBN: | 186152319X |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1819283283278561280 |
|---|---|
| adam_text | Contents
List of figures ix
List of tables xi
Preface xii
Acknowledgements xiv
PART I: THE BASICS OF ENTREPRENEURSHIP
CHAPTER ONE
Introduction - everyone is an entrepreneur 3
CHAPTER TWO
Following your passion - choosing your business concept 14
CHAPTER THREE
Building your infrastructure - finding the right people 25
CHAPTER FOUR
The business plan - the entrepreneur s blueprint 38
PART II: PREPARING THE BUSINESS PLAN
CHAPTER FIVE
Marketing research - investigating your business concept 51
CHAPTER SIX
Marketing analysis - denning your target market 65
CHAPTER SEVEN
Developing your marketing plan
CHAPTER EIGHT
Business and tax law basics - choosing your form
, . .. 92
of organization
vii
viii BREAK THE CURVE
CHAPTER NINE
Advanced business law - avoiding the courthouse, intellectual
property and other important legal issues 101
CHAPTER TEN
Introduction to accounting - accounting can be fun 114
CHAPTER ELEVEN
Preparing startup expenses and pro forma financials 127
CHAPTER TWELVE
Advanced accounting - financial analysis 144
CHAPTER THIRTEEN
Fundamentals of financing your business: equity vs. debt 156
CHAPTER FOURTEEN
Advanced finance - your banker and beyond 168
CHAPTER FIFTEEN
Putting it all together - your business plan 180
PART III: BEYOND THE BUSINESS PLAN
CHAPTER SIXTEEN
Other market entry strategies - franchising and buying
a business 187
CHAPTER SEVENTEEN
Self management fundamentals - strategies for personal
excellence 199
CHAPTER EIGHTEEN
Technology basics - get powered up NOW! 214
CHAPTER NINETEEN
Looking beyond your business: estate planning and your exit
strategy 220
Bibliography 223
Research references 224
Index 225
List of figures
1.1 Reasons why most businesses fail 6
1.2 Four elements of the entrepreneur 8
2.1 Choosing your business: love the product or the process 18
3.1 No entrepreneur is an island 26
3.2 Leverage your advisers 34
4.1 The business plan: an absolute necessity 39
4.2 The elements of a business plan 43
5.1 Overview of general research strategy 55
5.2 Competitive matrix analysis 57
5.3 Chateau Orleans competitive matrix analysis 63
6.1 Developing your customer profile: know your customer 67
6.2 Market segmentation 68
7.1 Fundamentals of your marketing mix 77
7.2 Marketing plan worksheet 88
7.3 Chateau Orleans marketing plan worksheet 89
8.1 Factors in choosing a form of organization 93
10.1 Keys to understanding your financial vital signs 115
10.2 Cash flow statement 117
10.3 Chart of accounts 118
10.4 Balance sheet principles 120
10.5 Balance sheet 122
10.6 Relationship between the cash flow statement and
the balance sheet 123
10.7 Connie s coffee shop - balance sheet 124
10.8 Connie s coffee shop - revenues and expenses 125
10.9 Connie s coffee shop - cash flow statement 126
11.1 Preparing pro forma financial statements 131
11.2 Fixed vs. variable costs 134
11.3 Break-even analysis 135
11.4 Chateau Orleans - pro forma balance sheet 142
ix
x BREAK THE CURVE
12.1 Connie s coffee shop - balance sheet 147
12.2 Connie s coffee shop - cash flow statement 149
13.1 Debt vs. equity impact on balance sheet 158
14.1 Dealing with your banker 170
List of tables
2.1 Choosing your business: myths vs. realities 17
5.1 Bed and breakfast industry analysis 62
8.1 Forms of business organizations 98
11.1 Initial capital requirement 129
11.2 Chateau Orleans initial capital requirements 138
11.3 Chateau Orleans pro forma financial statement 139
11.4 Chateau Orleans monthly pro formas (year one) 140
11.5 Chateau Orleans pro formas (years two and three) 141
xi
|
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| id | DE-604.BV026348276 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T15:02:51Z |
| institution | BVB |
| isbn | 186152319X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021930221 |
| oclc_num | 918001320 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIV, 230 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Thomson |
| record_format | marc |
| series2 | Smart strategies series |
| spellingShingle | Burns, Tim Break the curve the entrepreneur's blueprint for small business success Unternehmensplanung (DE-588)4078609-2 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4078609-2 (DE-588)4031031-0 (DE-588)4078599-3 |
| title | Break the curve the entrepreneur's blueprint for small business success |
| title_auth | Break the curve the entrepreneur's blueprint for small business success |
| title_exact_search | Break the curve the entrepreneur's blueprint for small business success |
| title_full | Break the curve the entrepreneur's blueprint for small business success Tim Burns |
| title_fullStr | Break the curve the entrepreneur's blueprint for small business success Tim Burns |
| title_full_unstemmed | Break the curve the entrepreneur's blueprint for small business success Tim Burns |
| title_short | Break the curve |
| title_sort | break the curve the entrepreneur s blueprint for small business success |
| title_sub | the entrepreneur's blueprint for small business success |
| topic | Unternehmensplanung (DE-588)4078609-2 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Unternehmensplanung Klein- und Mittelbetrieb Unternehmensgründung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021930221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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