Cases in marketing financial services:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Buch |
| Sprache: | Nichtbestimmte Sprache |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1993
|
| Schriftenreihe: | The marketing series : CIM student
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021724212&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | VI, 288 S. |
| ISBN: | 0750606614 |
Internformat
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| 245 | 1 | 0 | |a Cases in marketing financial services |c ed. by Christine Ennew ... |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1993 | |
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Datensatz im Suchindex
| _version_ | 1819365994811883520 |
|---|---|
| adam_text | Contents
Preface vii
Part One Marketing Financial Services: An Overview 1
Part Two An Introduction to the Case Studies 15
Part Three The Case Studies 27
Case 1 Allied Building Society 29
Case 2 Allied Irish Banks 44
Case 3 Banking in Italy 50
Case 4 Banking in Japan 56
Case 5 Borders Investment Managers 64
Case 6 Citibank Japan 72
Case 7 Deutsche Bank and Morgan Grenfell 76
Case 8 Distribution Bank PLC 82
Case 9 Distribution of collective investments in France 90
Case 10 Distribution of life assurance, pensions and
investment products 96
Case 11 Dominion Insurance 102
Case 12 Empire Mutual 131
Case 13 Environmental change in the UK building society sector 137
Case 14 Failed building society mergers 146
Case 15 Halifax Building Society 156
Case 16 Lloyds Bank and Professional introducers 158
Case 17 The London Potato Futures Market 162
Case 18 The mortgage market in the United Kingdom 171
Case 19 Munich Reinsurance 177
Case 20 National Barmidwest Bank 180
Case 21 Preston and Lancaster Building Society 185
Case 22 Pricing dread disease insurance 188
Case 23 Prudential Property Services 196
Case 24 Royal Bristol Insurance Company 201
Case 25 Regional Bank of Northern England 205
Case 26 Teachers Assurance 211
vi Contents
Case 27 Taiyo Kobe Mitsui Bank 223
Case 28 TVG Bank 230
Case 29 Trailblazer Card 240
Case 30 Webb Walker Bruce Accountants 244
Case 31 West of England Bank 252
Case 32 Youth markets for financial services 264
Glossary 274
References 280
Index 287
|
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| isbn | 0750606614 |
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| spellingShingle | Cases in marketing financial services |
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| title | Cases in marketing financial services |
| title_auth | Cases in marketing financial services |
| title_exact_search | Cases in marketing financial services |
| title_full | Cases in marketing financial services ed. by Christine Ennew ... |
| title_fullStr | Cases in marketing financial services ed. by Christine Ennew ... |
| title_full_unstemmed | Cases in marketing financial services ed. by Christine Ennew ... |
| title_short | Cases in marketing financial services |
| title_sort | cases in marketing financial services |
| topic_facet | Fallstudiensammlung |
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