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Cases in marketing financial services:

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Bibliographic Details
Other Authors:	Ennew, Christine (Editor)
Format:	Book
Language:	Undetermined
Published:	Oxford Butterworth-Heinemann 1993
Series:	The marketing series : CIM student
Subjects:	Fallstudiensammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021724212&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	VI, 288 S.
ISBN:	0750606614

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Record in the Search Index

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adam_text	Contents Preface vii Part One Marketing Financial Services: An Overview 1 Part Two An Introduction to the Case Studies 15 Part Three The Case Studies 27 Case 1 Allied Building Society 29 Case 2 Allied Irish Banks 44 Case 3 Banking in Italy 50 Case 4 Banking in Japan 56 Case 5 Borders Investment Managers 64 Case 6 Citibank Japan 72 Case 7 Deutsche Bank and Morgan Grenfell 76 Case 8 Distribution Bank PLC 82 Case 9 Distribution of collective investments in France 90 Case 10 Distribution of life assurance, pensions and investment products 96 Case 11 Dominion Insurance 102 Case 12 Empire Mutual 131 Case 13 Environmental change in the UK building society sector 137 Case 14 Failed building society mergers 146 Case 15 Halifax Building Society 156 Case 16 Lloyds Bank and Professional introducers 158 Case 17 The London Potato Futures Market 162 Case 18 The mortgage market in the United Kingdom 171 Case 19 Munich Reinsurance 177 Case 20 National Barmidwest Bank 180 Case 21 Preston and Lancaster Building Society 185 Case 22 Pricing dread disease insurance 188 Case 23 Prudential Property Services 196 Case 24 Royal Bristol Insurance Company 201 Case 25 Regional Bank of Northern England 205 Case 26 Teachers Assurance 211 vi Contents Case 27 Taiyo Kobe Mitsui Bank 223 Case 28 TVG Bank 230 Case 29 Trailblazer Card 240 Case 30 Webb Walker Bruce Accountants 244 Case 31 West of England Bank 252 Case 32 Youth markets for financial services 264 Glossary 274 References 280 Index 287
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title	Cases in marketing financial services
title_auth	Cases in marketing financial services
title_exact_search	Cases in marketing financial services
title_full	Cases in marketing financial services ed. by Christine Ennew ...
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