Quantitative research in communication:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2009
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020147874&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XI, 242 S. graph. Darst. |
| ISBN: | 9781412956956 9781412956963 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Preface ix
Chapter 1 Introduction to Quantitative Research 1
An Overview of Quantitative Research in Communication 5
The Purpose of Quantitative Research 7
The Nature of Variables and Data 9
Types of Quantitative Research Designs 10
Steps in Quantitative Research 14
An Overview of the Book 15
References 16
Chapter 2 Using Statistics in Quantitative Research 17
Types of Statistics 18
Frequency Distributions 18
Measures of Central Tendency 19
Measures of Dispersion 20
Tying It All Together in the Normal Distribution 20
Looking Ahead to Test Statistics and Effect Sizes 23
The Logic of Hypothesis Testing 24
Writing Results 28
References 29
Sample SPSS Printouts 31
Chapter 3 Independent Samples or Student s t Test 35
Understanding the Independent Samples t Test 35
Calculating the Independent Samples t Test 37
Assumptions of the t Test 41
Using Computer Programs to Calculate t Tests 41
Interpreting Results of an Independent Samples / Test 43
The Independent Samples t Test in Communication Research 44
References 46
Sample SPSS Printouts 48
Chapter 4 ONEWAY Analysis of Variance 51
Understanding the ONEWAY ANOVA 52
Calculating a ONEWAY ANOVA 53
Assumptions of the ONEWAY ANOVA 59
Using a Computer to Calculate ONEWAY ANOVA 61
Interpreting the Results of a Significant ONEWAY 62
The ONEWAY ANOVA in Communication Research 64
References 66
Sample SPSS Printouts 67
Chapter 5 Factorial ANOVA 71
Understanding the Factorial ANOVA 72
Calculating a Factorial ANOVA 75
Assumptions of Factorial ANOVA 79
Using Computer Programs to Calculate Factorial ANOVAs 79
Interpreting the Results of a Significant ANOVA 80
The Factorial ANOVA in Communication Research 83
References 86
Sample SPSS Printouts 87
Chapter 6 Analysis of Covariance 91
Understanding the Analysis of Covariance 92
Assumptions of ANCOVA 97
Interpreting Results of ANCOVA 98
Concluding Comments on ANCOVA 99
The ANCOVA in Communication Research 100
References 102
Sample SPSS Printouts 103
Chapter 7 Multivariate ANOVA 107
Multivariate Designs 108
Why Use Multivariate Designs? 109
Statistical Assumptions of Multivariate Designs 110
Reporting Requirements 112
Repeated Measures 114
Why Use Repeated Measures? 115
Interpretations and Assumptions 116
The MANOVA in Communication Research 119
References 121
Sample SPSS Printouts 122
Chapter 8 Chi-Square Statistic 125
Understanding the Chi-Square Statistic 125
Calculating a Chi-Square 126
Assumptions of the Chi-Square Statistic 129
Using Computer Programs to Calculate a Chi-Square 130
Interpreting the Results of a Significant Chi-Square 131
The Chi-Square in Communication Research 133
References 136
Sample SPSS Printouts 137
Chapter 9 Simple Bivariate Correlation 139
Understanding the Correlation Coefficient 140
Calculating the Correlation Coefficient 141
Assumptions of the Correlation Coefficient 145
Using Computer Programs to Calculate Correlation
Coefficients 146
Interpreting the Results of a Correlation 147
Correcting for Various Artifacts 148
The Correlation Coefficient in Communication Research 150
References 153
Sample SPSS Printouts 154
Chapter 10 Multiple Regression 155
Understanding Multiple Regression 155
Calculating a Multiple Regression 159
Assumptions of Multiple Regression 162
Using Computer Programs to Calculate Regression 164
Interpreting the Results of a Multiple Regression 166
Multiple Regression in Communication Research 168
References 170
Sample SPSS Printouts 171
Chapter 11 Factor Analysis 175
The Purpose of Factor Analysis 176
Exploratory Factor Analysis 179
Confirmatory Factor Analysis 183
Factor Analysis in Communication Research 189
References 192
Example SPSS Printouts 193
Chapter 12 Advanced Modeling Techniques 197
Understanding Advanced Modeling 198
Describing the Model 200
Understanding the Test 203
Two Methods of Analysis 204
Ordinary Least Squares 205
Maximum Likelihood Estimation 206
Choosing a Technique 206
Other Advanced Modeling Approaches 208
SEM in Communication Research 209
References 212
Chapter 13 Meta-Analysis 213
Mathematical Argument for Meta-Analysis 216
The Practical Argument for Meta-Analysis 218
Structure of Writing in Meta-Analysis 218
The Literature Review 218
Methods for Conducting the Meta-Analysis 219
Results Section Reporting of a Meta-Analysis 220
Meta-Analysis in Communication Research 222
References 225
Appendix A Critical Values for the t Statistic 227
Appendix B Critical Values for the Chi-Square Statistic 229
Appendix C Critical Values for the F Statistic 231
Appendix D Critical Values for the r Statistic 235
Index 237
About the Authors 241
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| id | DE-604.BV025547138 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:30:06Z |
| institution | BVB |
| isbn | 9781412956956 9781412956963 |
| language | English |
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| physical | XI, 242 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | SAGE |
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| spellingShingle | Allen, Mike Titsworth, Scott Hunt, Stephen K. Quantitative research in communication Quantitative Methode (DE-588)4232139-6 gnd Massenmedien (DE-588)4037877-9 gnd Inhaltsanalyse (DE-588)4027005-1 gnd |
| subject_GND | (DE-588)4232139-6 (DE-588)4037877-9 (DE-588)4027005-1 |
| title | Quantitative research in communication |
| title_auth | Quantitative research in communication |
| title_exact_search | Quantitative research in communication |
| title_full | Quantitative research in communication Mike Allen ; Scott Titsworth ; Stephen K. Hunt |
| title_fullStr | Quantitative research in communication Mike Allen ; Scott Titsworth ; Stephen K. Hunt |
| title_full_unstemmed | Quantitative research in communication Mike Allen ; Scott Titsworth ; Stephen K. Hunt |
| title_short | Quantitative research in communication |
| title_sort | quantitative research in communication |
| topic | Quantitative Methode (DE-588)4232139-6 gnd Massenmedien (DE-588)4037877-9 gnd Inhaltsanalyse (DE-588)4027005-1 gnd |
| topic_facet | Quantitative Methode Massenmedien Inhaltsanalyse |
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