Availability: Internationales Marketing-Management | Technische Universität München

Internationales Marketing-Management: ein markenorientierter Ansatz

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Bibliographic Details
Main Authors:	Meffert, Heribert 1937- (Author), Burmann, Christoph 1962- (Author), Becker, Christian 1981- (Author)
Format:	Book
Language:	German
Published:	Stuttgart Kohlhammer 2010
Edition:	4., vollst. überarb. Aufl.
Series:	Kohlhammer-Edition Marketing
Subjects:	Internationales Marketing Marketingmanagement
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=2967226&prov=M&dok_var=1&dok_ext=htm
Physical Description:	297 S. Ill., graph. Darst.
ISBN:	9783170169234 3170169238

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spellingShingle	Meffert, Heribert 1937- Burmann, Christoph 1962- Becker, Christian 1981- Internationales Marketing-Management ein markenorientierter Ansatz Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4168907-0
title	Internationales Marketing-Management ein markenorientierter Ansatz
title_auth	Internationales Marketing-Management ein markenorientierter Ansatz
title_exact_search	Internationales Marketing-Management ein markenorientierter Ansatz
title_full	Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker
title_fullStr	Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker
title_full_unstemmed	Internationales Marketing-Management ein markenorientierter Ansatz Heribert Meffert ; Christoph Burmann ; Christian Becker
title_short	Internationales Marketing-Management
title_sort	internationales marketing management ein markenorientierter ansatz
title_sub	ein markenorientierter Ansatz
topic	Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Internationales Marketing Marketingmanagement
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Call Number:	2502 WIR 810 2010 A 9105(4) Floor plan
Copy 1	Available for loan On Shelf