APA (7th ed.) Citation

Mullen, B., & Johnson, C. (1990). The Psychology of consumer behavior (1. [Dr.].). Erlbaum.

Chicago Style (17th ed.) Citation

Mullen, Brian, and Craig Johnson. The Psychology of Consumer Behavior. 1. [Dr.]. Hillsdale, NJ: Erlbaum, 1990.

MLA (9th ed.) Citation

Mullen, Brian, and Craig Johnson. The Psychology of Consumer Behavior. 1. [Dr.]. Erlbaum, 1990.