Verfügbarkeit: Marketing Performance Assessment | Technische Universität München

Marketing Performance Assessment:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Bonoma, Thomas V. (VerfasserIn), Clark, Bruce H. (VerfasserIn)
Format:	Buch
Sprache:	Nichtbestimmte Sprache
Veröffentlicht:	Boston, Mass. Harvard Business School Pr. 1988
Schlagwörter:	Controlling Bewertung Marketing
Umfang:	XIV, 202 S.
ISBN:	0875842038

Internformat

MARC


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Datensatz im Suchindex

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indexdate	2024-12-20T13:50:20Z
institution	BVB
isbn	0875842038
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physical	XIV, 202 S.
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publishDate	1988
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publisher	Harvard Business School Pr.
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spelling	Bonoma, Thomas V. Verfasser aut Marketing Performance Assessment Thomas V. Bonoma ; Bruce H. Clark Boston, Mass. Harvard Business School Pr. 1988 XIV, 202 S. txt rdacontent n rdamedia nc rdacarrier Controlling (DE-588)4070102-5 gnd rswk-swf Bewertung (DE-588)4006340-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Controlling (DE-588)4070102-5 s Marketing (DE-588)4037589-4 s 1\p DE-604 Bewertung (DE-588)4006340-9 s 2\p DE-604 Clark, Bruce H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Bonoma, Thomas V. Clark, Bruce H. Marketing Performance Assessment Controlling (DE-588)4070102-5 gnd Bewertung (DE-588)4006340-9 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4070102-5 (DE-588)4006340-9 (DE-588)4037589-4
title	Marketing Performance Assessment
title_auth	Marketing Performance Assessment
title_exact_search	Marketing Performance Assessment
title_full	Marketing Performance Assessment Thomas V. Bonoma ; Bruce H. Clark
title_fullStr	Marketing Performance Assessment Thomas V. Bonoma ; Bruce H. Clark
title_full_unstemmed	Marketing Performance Assessment Thomas V. Bonoma ; Bruce H. Clark
title_short	Marketing Performance Assessment
title_sort	marketing performance assessment
topic	Controlling (DE-588)4070102-5 gnd Bewertung (DE-588)4006340-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Controlling Bewertung Marketing
work_keys_str_mv	AT bonomathomasv marketingperformanceassessment AT clarkbruceh marketingperformanceassessment

Verfügbarkeit

MARC

Datensatz im Suchindex

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