Strategic marketing: planning, implementation, and control
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass.
Kent
1984
|
| Schriftenreihe: | Kent series in marketing
|
| Umfang: | X, 500 S. graph. Darst. |
| ISBN: | 0534009719 |
Internformat
MARC
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| 100 | 1 | |a Weitz, Barton A. |d 1941-2018 |e Verfasser |0 (DE-588)124282288 |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing |b planning, implementation, and control |c Barton A. Weitz ; Robin Wensley |
| 264 | 1 | |a Boston, Mass. |b Kent |c 1984 | |
| 300 | |a X, 500 S. |b graph. Darst. | ||
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| 490 | 0 | |a Kent series in marketing | |
| 700 | 1 | |a Wensley, Robin |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Weitz, Barton A. 1941-2018 Wensley, Robin |
| author_GND | (DE-588)124282288 |
| author_facet | Weitz, Barton A. 1941-2018 Wensley, Robin |
| author_role | aut aut |
| author_sort | Weitz, Barton A. 1941-2018 |
| author_variant | b a w ba baw r w rw |
| building | Verbundindex |
| bvnumber | BV024656661 |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)916308302 (DE-599)BVBBV024656661 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV024656661 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:50:16Z |
| institution | BVB |
| isbn | 0534009719 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018067949 |
| oclc_num | 916308302 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | X, 500 S. graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Kent |
| record_format | marc |
| series2 | Kent series in marketing |
| spelling | Weitz, Barton A. 1941-2018 Verfasser (DE-588)124282288 aut Strategic marketing planning, implementation, and control Barton A. Weitz ; Robin Wensley Boston, Mass. Kent 1984 X, 500 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kent series in marketing Wensley, Robin Verfasser aut |
| spellingShingle | Weitz, Barton A. 1941-2018 Wensley, Robin Strategic marketing planning, implementation, and control |
| title | Strategic marketing planning, implementation, and control |
| title_auth | Strategic marketing planning, implementation, and control |
| title_exact_search | Strategic marketing planning, implementation, and control |
| title_full | Strategic marketing planning, implementation, and control Barton A. Weitz ; Robin Wensley |
| title_fullStr | Strategic marketing planning, implementation, and control Barton A. Weitz ; Robin Wensley |
| title_full_unstemmed | Strategic marketing planning, implementation, and control Barton A. Weitz ; Robin Wensley |
| title_short | Strategic marketing |
| title_sort | strategic marketing planning implementation and control |
| title_sub | planning, implementation, and control |
| work_keys_str_mv | AT weitzbartona strategicmarketingplanningimplementationandcontrol AT wensleyrobin strategicmarketingplanningimplementationandcontrol |