Verfügbarkeit: Marketing strategy and plans | Technische Universität München

Marketing strategy and plans: systematic marketing management

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Luck, David Johnston (VerfasserIn), Ferrell, O. C. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Englewood Cliffs, NJ u.a. Prentice-Hall 1979
Schlagwörter:	Strategisches Management Marketingmanagement Marketing USA Fallstudiensammlung
Umfang:	XV, 474 S. graph. Darst.
ISBN:	0135582547

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV024654606
003	DE-604
005	20090910
007	t\|
008	971106s1979 xx d\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0135582547 \|9 0-13-558254-7
035			\|a (OCoLC)729573189
035			\|a (DE-599)BVBBV024654606
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-83
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Luck, David Johnston \|e Verfasser \|4 aut
245	1	0	\|a Marketing strategy and plans \|b systematic marketing management \|c David J. Luck ; O. C. Ferrell
264		1	\|a Englewood Cliffs, NJ u.a. \|b Prentice-Hall \|c 1979
300			\|a XV, 474 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Strategisches Management \|0 (DE-588)4124261-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
651		7	\|a USA \|0 (DE-588)4078704-7 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Strategisches Management \|0 (DE-588)4124261-0 \|D s
689	0		\|8 2\p \|5 DE-604
689	1	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	1	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	1		\|8 3\p \|5 DE-604
700	1		\|a Ferrell, O. C. \|e Verfasser \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-018065961

Datensatz im Suchindex

_version_	1818967528893841408
any_adam_object
author	Luck, David Johnston Ferrell, O. C.
author_facet	Luck, David Johnston Ferrell, O. C.
author_role	aut aut
author_sort	Luck, David Johnston
author_variant	d j l dj djl o c f oc ocf
building	Verbundindex
bvnumber	BV024654606
classification_rvk	QP 600
ctrlnum	(OCoLC)729573189 (DE-599)BVBBV024654606
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01717nam a2200445 c 4500</leader><controlfield tag="001">BV024654606</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090910 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">971106s1979 xx d\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0135582547</subfield><subfield code="9">0-13-558254-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)729573189</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024654606</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Luck, David Johnston</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing strategy and plans</subfield><subfield code="b">systematic marketing management</subfield><subfield code="c">David J. Luck ; O. C. Ferrell</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ u.a.</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">1979</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 474 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ferrell, O. C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018065961</subfield></datafield></record></collection>
genre	1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
geographic	USA (DE-588)4078704-7 gnd
geographic_facet	USA
id	DE-604.BV024654606
illustrated	Illustrated
indexdate	2024-12-20T13:50:14Z
institution	BVB
isbn	0135582547
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-018065961
oclc_num	729573189
open_access_boolean
owner	DE-83
owner_facet	DE-83
physical	XV, 474 S. graph. Darst.
publishDate	1979
publishDateSearch	1979
publishDateSort	1979
publisher	Prentice-Hall
record_format	marc
spelling	Luck, David Johnston Verfasser aut Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell Englewood Cliffs, NJ u.a. Prentice-Hall 1979 XV, 474 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Ferrell, O. C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Luck, David Johnston Ferrell, O. C. Marketing strategy and plans systematic marketing management Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4078704-7 (DE-588)4522595-3
title	Marketing strategy and plans systematic marketing management
title_auth	Marketing strategy and plans systematic marketing management
title_exact_search	Marketing strategy and plans systematic marketing management
title_full	Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell
title_fullStr	Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell
title_full_unstemmed	Marketing strategy and plans systematic marketing management David J. Luck ; O. C. Ferrell
title_short	Marketing strategy and plans
title_sort	marketing strategy and plans systematic marketing management
title_sub	systematic marketing management
topic	Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Strategisches Management Marketingmanagement Marketing USA Fallstudiensammlung
work_keys_str_mv	AT luckdavidjohnston marketingstrategyandplanssystematicmarketingmanagement AT ferrelloc marketingstrategyandplanssystematicmarketingmanagement

Verfügbarkeit

MARC

Datensatz im Suchindex

‌