Carry-over effects in advertising communication: evidence and hypotheses from behavioral science
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Institute
1976
|
| Schriftenreihe: | Working paper / Marketing Science Institute : Preliminary research report
76-122 |
| Umfang: | VI, 99 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV024476088 | ||
| 003 | DE-604 | ||
| 005 | 20090910 | ||
| 007 | t| | ||
| 008 | 980223s1976 xx d||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)916329670 | ||
| 035 | |a (DE-599)BVBBV024476088 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-83 | ||
| 100 | 1 | |a Sawyer, Alan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Carry-over effects in advertising communication |b evidence and hypotheses from behavioral science |c by Alan Sawyer and Scott Ward |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Institute |c 1976 | |
| 300 | |a VI, 99 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Working paper / Marketing Science Institute : Preliminary research report |v 76-122 | |
| 700 | 1 | |a Ward, Scott |e Verfasser |4 aut | |
| 810 | 2 | |a Marketing Science Institut <Cambridge, Mass.> |t Working paper |v 76 |w (DE-604)BV024476083 |9 76 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-018451848 | |
Datensatz im Suchindex
| _version_ | 1818967908618862592 |
|---|---|
| any_adam_object | |
| author | Sawyer, Alan Ward, Scott |
| author_facet | Sawyer, Alan Ward, Scott |
| author_role | aut aut |
| author_sort | Sawyer, Alan |
| author_variant | a s as s w sw |
| building | Verbundindex |
| bvnumber | BV024476088 |
| ctrlnum | (OCoLC)916329670 (DE-599)BVBBV024476088 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01005nam a2200277 cb4500</leader><controlfield tag="001">BV024476088</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090910 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">980223s1976 xx d||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916329670</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024476088</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-83</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sawyer, Alan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Carry-over effects in advertising communication</subfield><subfield code="b">evidence and hypotheses from behavioral science</subfield><subfield code="c">by Alan Sawyer and Scott Ward</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="b">Marketing Science Institute</subfield><subfield code="c">1976</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 99 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Working paper / Marketing Science Institute : Preliminary research report</subfield><subfield code="v">76-122</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ward, Scott</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">Marketing Science Institut <Cambridge, Mass.></subfield><subfield code="t">Working paper</subfield><subfield code="v">76</subfield><subfield code="w">(DE-604)BV024476083</subfield><subfield code="9">76</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-018451848</subfield></datafield></record></collection> |
| id | DE-604.BV024476088 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:56:16Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018451848 |
| oclc_num | 916329670 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | VI, 99 S. graph. Darst. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Marketing Science Institute |
| record_format | marc |
| series2 | Working paper / Marketing Science Institute : Preliminary research report |
| spelling | Sawyer, Alan Verfasser aut Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward Cambridge, Mass. Marketing Science Institute 1976 VI, 99 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper / Marketing Science Institute : Preliminary research report 76-122 Ward, Scott Verfasser aut Marketing Science Institut <Cambridge, Mass.> Working paper 76 (DE-604)BV024476083 76 |
| spellingShingle | Sawyer, Alan Ward, Scott Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title | Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title_auth | Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title_exact_search | Carry-over effects in advertising communication evidence and hypotheses from behavioral science |
| title_full | Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward |
| title_fullStr | Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward |
| title_full_unstemmed | Carry-over effects in advertising communication evidence and hypotheses from behavioral science by Alan Sawyer and Scott Ward |
| title_short | Carry-over effects in advertising communication |
| title_sort | carry over effects in advertising communication evidence and hypotheses from behavioral science |
| title_sub | evidence and hypotheses from behavioral science |
| volume_link | (DE-604)BV024476083 |
| work_keys_str_mv | AT sawyeralan carryovereffectsinadvertisingcommunicationevidenceandhypothesesfrombehavioralscience AT wardscott carryovereffectsinadvertisingcommunicationevidenceandhypothesesfrombehavioralscience |