Marketing scales handbook: a compilation of multi-item measures for consumer behavior and advertising 4
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Mason, Ohio
Thompson South-Western
2005
|
| Umfang: | XXII, 842 S. |
| ISBN: | 1587992051 |
Internformat
MARC
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| 100 | 1 | |a Bruner, Gordon C. |d 1954- |e Verfasser |0 (DE-588)138917523 |4 aut | |
| 245 | 1 | 0 | |a Marketing scales handbook |b a compilation of multi-item measures for consumer behavior and advertising |n 4 |c Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| 264 | 1 | |a Mason, Ohio |b Thompson South-Western |c 2005 | |
| 300 | |a XXII, 842 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Hensel, Paul J. |e Verfasser |4 aut | |
| 700 | 1 | |a James, Karen E. |e Verfasser |4 aut | |
| 773 | 0 | 8 | |w (DE-604)BV024131222 |g 4 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-018283403 | |
Datensatz im Suchindex
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| any_adam_object | |
| author | Bruner, Gordon C. 1954- Hensel, Paul J. James, Karen E. |
| author_GND | (DE-588)138917523 |
| author_facet | Bruner, Gordon C. 1954- Hensel, Paul J. James, Karen E. |
| author_role | aut aut aut |
| author_sort | Bruner, Gordon C. 1954- |
| author_variant | g c b gc gcb p j h pj pjh k e j ke kej |
| building | Verbundindex |
| bvnumber | BV024159890 |
| ctrlnum | (OCoLC)916023132 (DE-599)BVBBV024159890 |
| format | Book |
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| id | DE-604.BV024159890 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T13:52:51Z |
| institution | BVB |
| isbn | 1587992051 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018283403 |
| oclc_num | 916023132 |
| open_access_boolean | |
| owner | DE-83 |
| owner_facet | DE-83 |
| physical | XXII, 842 S. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Thompson South-Western |
| record_format | marc |
| spelling | Bruner, Gordon C. 1954- Verfasser (DE-588)138917523 aut Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising 4 Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James Mason, Ohio Thompson South-Western 2005 XXII, 842 S. txt rdacontent n rdamedia nc rdacarrier Hensel, Paul J. Verfasser aut James, Karen E. Verfasser aut (DE-604)BV024131222 4 |
| spellingShingle | Bruner, Gordon C. 1954- Hensel, Paul J. James, Karen E. Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title_auth | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title_exact_search | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising |
| title_full | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising 4 Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| title_fullStr | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising 4 Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| title_full_unstemmed | Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising 4 Gordon C. Bruner II ; Paul J. Hensel ; Karen E. James |
| title_short | Marketing scales handbook |
| title_sort | marketing scales handbook a compilation of multi item measures for consumer behavior and advertising |
| title_sub | a compilation of multi-item measures for consumer behavior and advertising |
| volume_link | (DE-604)BV024131222 |
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