Availability: Advertising communications & promotion management

Advertising communications & promotion management:

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Bibliographic Details
Main Authors:	Rossiter, John R. (Author), Percy, Larry (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. <<[u.a.]>> Irwin/McGraw-Hill 1997
Edition:	2. ed., international ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing Unternehmen Kommunikation Sales-promotion Kommunikationspolitik Werbung
Physical Description:	XVI, 640 S.
ISBN:	007053943X 0071146679

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MARC


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Record in the Search Index

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author	Rossiter, John R. Percy, Larry
author_facet	Rossiter, John R. Percy, Larry
author_role	aut aut
author_sort	Rossiter, John R.
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building	Verbundindex
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ctrlnum	(OCoLC)245760495 (DE-599)BVBBV024029685
dewey-full	659.120
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1 20
dewey-search	659.1 20
dewey-sort	3659.1 220
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed., international ed.
format	Book
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illustrated	Not Illustrated
indexdate	2024-12-20T13:45:42Z
institution	BVB
isbn	007053943X 0071146679
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017898849
oclc_num	245760495
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owner	DE-B170
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physical	XVI, 640 S.
publishDate	1997
publishDateSearch	1997
publishDateSort	1997
publisher	Irwin/McGraw-Hill
record_format	marc
series2	McGraw-Hill series in marketing
spelling	Rossiter, John R. Verfasser aut Advertising communications & promotion management John R. Rossiter ; Larry Percy 2. ed., international ed. Boston, Mass. <<[u.a.]>> Irwin/McGraw-Hill 1997 XVI, 640 S. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Percy, Larry Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rossiter, John R. Percy, Larry Advertising communications & promotion management Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4076968-9 (DE-588)4232471-3 (DE-588)4065541-6
title	Advertising communications & promotion management
title_auth	Advertising communications & promotion management
title_exact_search	Advertising communications & promotion management
title_full	Advertising communications & promotion management John R. Rossiter ; Larry Percy
title_fullStr	Advertising communications & promotion management John R. Rossiter ; Larry Percy
title_full_unstemmed	Advertising communications & promotion management John R. Rossiter ; Larry Percy
title_short	Advertising communications & promotion management
title_sort	advertising communications promotion management
topic	Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Sales-promotion (DE-588)4076968-9 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Marketing Unternehmen Kommunikation Sales-promotion Kommunikationspolitik Werbung
work_keys_str_mv	AT rossiterjohnr advertisingcommunicationspromotionmanagement AT percylarry advertisingcommunicationspromotionmanagement

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