Verfügbarkeit: Handlexikon Werbung & Marketing | Technische Universität München

Handlexikon Werbung & Marketing:

Gespeichert in:

Bibliographische Detailangaben
Beteilige Person:	Neske, Fritz 1937- (VerfasserIn)
Format:	Buch
Sprache:	Nichtbestimmte Sprache
Veröffentlicht:	München Hornung 1971
Ausgabe:	2., bearb. Aufl.
Schlagwörter:	Marketing Werbung Wörterbuch Nachschlagewerk
Umfang:	289 S. graph. Darst.
ISBN:	3873640139

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV024028879
003	DE-604
005	20090827
007	t\|
008	090904s1971 xx d\|\|\| \|\|\|\| 00\|\|\| und d
020			\|a 3873640139 \|9 3-87364-013-9
035			\|a (OCoLC)73838307
035			\|a (DE-599)BVBBV024028879
040			\|a DE-604 \|b ger \|e rakwb
041			\|a und
049			\|a DE-B170
084			\|a QP 630 \|0 (DE-625)141916: \|2 rvk
100	1		\|a Neske, Fritz \|d 1937- \|e Verfasser \|0 (DE-588)1057557315 \|4 aut
245	1	0	\|a Handlexikon Werbung & Marketing \|c Fritz Neske
250			\|a 2., bearb. Aufl.
264		1	\|a München \|b Hornung \|c 1971
300			\|a 289 S. \|b graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4066724-8 \|a Wörterbuch \|2 gnd-content
655		7	\|a Nachschlagewerk \|2 gnd \|9 rswk-swf
689	0	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	2	\|a Nachschlagewerk \|A f
689	0		\|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1		\|8 2\p \|5 DE-604
689	2	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	2		\|8 3\p \|5 DE-604
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-017898058

Datensatz im Suchindex

_version_	1818967241499082752
any_adam_object
author	Neske, Fritz 1937-
author_GND	(DE-588)1057557315
author_facet	Neske, Fritz 1937-
author_role	aut
author_sort	Neske, Fritz 1937-
author_variant	f n fn
building	Verbundindex
bvnumber	BV024028879
classification_rvk	QP 630
ctrlnum	(OCoLC)73838307 (DE-599)BVBBV024028879
discipline	Wirtschaftswissenschaften
edition	2., bearb. Aufl.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01581nam a2200457 c 4500</leader><controlfield tag="001">BV024028879</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090827 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">090904s1971 xx d\|\|\| \|\|\|\| 00\|\|\| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3873640139</subfield><subfield code="9">3-87364-013-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)73838307</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV024028879</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Neske, Fritz</subfield><subfield code="d">1937-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1057557315</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handlexikon Werbung & Marketing</subfield><subfield code="c">Fritz Neske</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., bearb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Hornung</subfield><subfield code="c">1971</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">289 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Nachschlagewerk</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Nachschlagewerk</subfield><subfield code="A">f</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017898058</subfield></datafield></record></collection>
genre	1\p (DE-588)4066724-8 Wörterbuch gnd-content Nachschlagewerk gnd
genre_facet	Wörterbuch Nachschlagewerk
id	DE-604.BV024028879
illustrated	Illustrated
indexdate	2024-12-20T13:45:40Z
institution	BVB
isbn	3873640139
language	Undetermined
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017898058
oclc_num	73838307
open_access_boolean
owner	DE-B170
owner_facet	DE-B170
physical	289 S. graph. Darst.
publishDate	1971
publishDateSearch	1971
publishDateSort	1971
publisher	Hornung
record_format	marc
spelling	Neske, Fritz 1937- Verfasser (DE-588)1057557315 aut Handlexikon Werbung & Marketing Fritz Neske 2., bearb. Aufl. München Hornung 1971 289 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4066724-8 Wörterbuch gnd-content Nachschlagewerk gnd rswk-swf Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s Nachschlagewerk f DE-604 2\p DE-604 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Neske, Fritz 1937- Handlexikon Werbung & Marketing Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4066724-8
title	Handlexikon Werbung & Marketing
title_auth	Handlexikon Werbung & Marketing
title_exact_search	Handlexikon Werbung & Marketing
title_full	Handlexikon Werbung & Marketing Fritz Neske
title_fullStr	Handlexikon Werbung & Marketing Fritz Neske
title_full_unstemmed	Handlexikon Werbung & Marketing Fritz Neske
title_short	Handlexikon Werbung & Marketing
title_sort	handlexikon werbung marketing
topic	Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Marketing Werbung Wörterbuch Nachschlagewerk
work_keys_str_mv	AT neskefritz handlexikonwerbungmarketing

Verfügbarkeit

MARC

Datensatz im Suchindex

‌