Availability: Advertising management | Technische Universität München

Advertising management:

Saved in:

Bibliographic Details
Main Authors:	Aaker, David A. 1938- (Author), Batra, Rajeev (Author), Myers, John G. (Author)
Format:	Book
Language:	English
Published:	New York, NY [u.a.] Prentice-Hall 1992
Edition:	4. ed.
Subjects:	Werbestrategie Management Marketing Werbung Werbeplanung Verkauf
Physical Description:	XIII, 593 S. Ill.
ISBN:	0130091502

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV023806125
003	DE-604
005	20070307000000.0
007	t\|
008	930810s1992 xx a\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 0130091502 \|9 0-13-009150-2
035			\|a (OCoLC)916010317
035			\|a (DE-599)BVBBV023806125
040			\|a DE-604 \|b ger
041	0		\|a eng
049			\|a DE-634
100	1		\|a Aaker, David A. \|d 1938- \|e Verfasser \|0 (DE-588)123018641 \|4 aut
245	1	0	\|a Advertising management \|c David A. Aaker ; Rejeev Batra ; John G. Myers
250			\|a 4. ed.
264		1	\|a New York, NY [u.a.] \|b Prentice-Hall \|c 1992
300			\|a XIII, 593 S. \|b Ill.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Werbestrategie \|0 (DE-588)4133682-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Management \|0 (DE-588)4037278-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Werbeplanung \|0 (DE-588)4130474-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Verkauf \|0 (DE-588)4117346-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0	1	\|a Management \|0 (DE-588)4037278-9 \|D s
689	0	2	\|a Werbestrategie \|0 (DE-588)4133682-3 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Verkauf \|0 (DE-588)4117346-6 \|D s
689	1	2	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a Werbeplanung \|0 (DE-588)4130474-3 \|D s
689	2		\|8 2\p \|5 DE-604
700	1		\|a Batra, Rajeev \|e Verfasser \|0 (DE-588)121629791 \|4 aut
700	1		\|a Myers, John G. \|e Verfasser \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-017448296

Record in the Search Index

_version_	1818966541074432000
any_adam_object
author	Aaker, David A. 1938- Batra, Rajeev Myers, John G.
author_GND	(DE-588)123018641 (DE-588)121629791
author_facet	Aaker, David A. 1938- Batra, Rajeev Myers, John G.
author_role	aut aut aut
author_sort	Aaker, David A. 1938-
author_variant	d a a da daa r b rb j g m jg jgm
building	Verbundindex
bvnumber	BV023806125
ctrlnum	(OCoLC)916010317 (DE-599)BVBBV023806125
edition	4. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01837nam a2200505zc 4500</leader><controlfield tag="001">BV023806125</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20070307000000.0</controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">930810s1992 xx a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0130091502</subfield><subfield code="9">0-13-009150-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916010317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023806125</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Aaker, David A.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123018641</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising management</subfield><subfield code="c">David A. Aaker ; Rejeev Batra ; John G. Myers</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 593 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbestrategie</subfield><subfield code="0">(DE-588)4133682-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verkauf</subfield><subfield code="0">(DE-588)4117346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Werbestrategie</subfield><subfield code="0">(DE-588)4133682-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verkauf</subfield><subfield code="0">(DE-588)4117346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Batra, Rajeev</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121629791</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Myers, John G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017448296</subfield></datafield></record></collection>
id	DE-604.BV023806125
illustrated	Illustrated
indexdate	2024-12-20T13:34:32Z
institution	BVB
isbn	0130091502
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017448296
oclc_num	916010317
open_access_boolean
owner	DE-634
owner_facet	DE-634
physical	XIII, 593 S. Ill.
publishDate	1992
publishDateSearch	1992
publishDateSort	1992
publisher	Prentice-Hall
record_format	marc
spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers 4. ed. New York, NY [u.a.] Prentice-Hall 1992 XIII, 593 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbestrategie (DE-588)4133682-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s DE-604 Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s 1\p DE-604 Werbeplanung (DE-588)4130474-3 s 2\p DE-604 Batra, Rajeev Verfasser (DE-588)121629791 aut Myers, John G. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Batra, Rajeev Myers, John G. Advertising management Werbestrategie (DE-588)4133682-3 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Verkauf (DE-588)4117346-6 gnd
subject_GND	(DE-588)4133682-3 (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4117346-6
title	Advertising management
title_auth	Advertising management
title_exact_search	Advertising management
title_full	Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers
title_fullStr	Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers
title_full_unstemmed	Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers
title_short	Advertising management
title_sort	advertising management
topic	Werbestrategie (DE-588)4133682-3 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Verkauf (DE-588)4117346-6 gnd
topic_facet	Werbestrategie Management Marketing Werbung Werbeplanung Verkauf
work_keys_str_mv	AT aakerdavida advertisingmanagement AT batrarajeev advertisingmanagement AT myersjohng advertisingmanagement

Availability

‌

Order via interlibrary loan