Verfügbarkeit: Analysis for marketing planning | Technische Universität München

Analysis for marketing planning:

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Bibliographische Detailangaben
Beteiligte Personen:	Lehmann, Donald R. 1944- (VerfasserIn), Winer, Russell S. 1951- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass. [u.a.] McGraw-Hill/Irwin 2002
Ausgabe:	5th ed.
Schriftenreihe:	McGraw-Hill/Irwin series in marketing
Schlagwörter:	Konkurrenzanalyse Planung Marktanalyse Management Marketingstrategie Marketing USA
Umfang:	XIII, 256 S. graph. Darst.
ISBN:	0070275475 0071122249

Internformat

MARC


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Datensatz im Suchindex

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id	DE-604.BV023694595
illustrated	Illustrated
indexdate	2024-12-20T13:29:54Z
institution	BVB
isbn	0070275475 0071122249
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017195159
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physical	XIII, 256 S. graph. Darst.
publishDate	2002
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publisher	McGraw-Hill/Irwin
record_format	marc
series2	McGraw-Hill/Irwin series in marketing
spelling	Lehmann, Donald R. 1944- Verfasser (DE-588)135641780 aut Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer 5th ed. Boston, Mass. [u.a.] McGraw-Hill/Irwin 2002 XIII, 256 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Konkurrenzanalyse (DE-588)4165039-6 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Management (DE-588)4037278-9 s DE-604 Konkurrenzanalyse (DE-588)4165039-6 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marktanalyse (DE-588)4037624-2 s USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s 1\p DE-604 Winer, Russell S. 1951- Verfasser (DE-588)138781354 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lehmann, Donald R. 1944- Winer, Russell S. 1951- Analysis for marketing planning Konkurrenzanalyse (DE-588)4165039-6 gnd Planung (DE-588)4046235-3 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4165039-6 (DE-588)4046235-3 (DE-588)4037624-2 (DE-588)4037278-9 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4078704-7
title	Analysis for marketing planning
title_auth	Analysis for marketing planning
title_exact_search	Analysis for marketing planning
title_full	Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer
title_fullStr	Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer
title_full_unstemmed	Analysis for marketing planning Donald R. Lehmann ; Russell S. Winer
title_short	Analysis for marketing planning
title_sort	analysis for marketing planning
topic	Konkurrenzanalyse (DE-588)4165039-6 gnd Planung (DE-588)4046235-3 gnd Marktanalyse (DE-588)4037624-2 gnd Management (DE-588)4037278-9 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Konkurrenzanalyse Planung Marktanalyse Management Marketingstrategie Marketing USA
work_keys_str_mv	AT lehmanndonaldr analysisformarketingplanning AT winerrussells analysisformarketingplanning

Verfügbarkeit

MARC

Datensatz im Suchindex

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