How to conduct your own survey:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
1994
|
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017241915&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XVI, 232 S. Ill. |
| ISBN: | 047101267X 9780471012672 |
Internformat
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Datensatz im Suchindex
| _version_ | 1820975640200871936 |
|---|---|
| adam_text |
Contents
Preface xiii
1 Practical Surveys 1
Why Surveys Work 3
Who Conducts Surveys? 6
Is a Survey Appropriate for You? 7
Ethics and Accuracy in Surveys 9
Types of Surveys 10
Ten Steps for Success 11
2 Cornerstones of a Quality Survey 13
Errors That Affect Accuracy 13
When Is There "Too Much" Error? 21
Summary 23
3 Deciding What Information You Need 25
Be Specific 25
Think in Terms of Results 27
Focus Groups Can Help 29
Summary 31
4 Choosing a Survey Method 33
What to Consider 35
Mail Surveys 35
Telephone Surveys 37
Face-to-Face Surveys 40
Drop-off Surveys: A Convenient Hybrid 43
What About Response Rates? 43
Remember the Budget 44
What Does the Future Hold? 49
5 When and How to Select a Sample 53
When Is Sampling Useful? 53
How Large Should a Sample Be? 54
HOW TO CONDUCT YOUR OWN SURVEY
The Three Steps in Sampling 58
Finding Good Lists 59
Uncomplicated Sample Designs 61
Selecting a Respondent from within a
Household or Business 64 ':
How the Survey Method Affects Sampling
Frame and Design 65
Why Use More Complicated Designs? 69
Summary 71
Appendix 5.A—How Sample Characteristics
Influence the Size of Sampling Error 72
Appendix 5.B—Regional Offices of the Census
Bureau 74
6 Writing Good Questions 77
Turning Ideas into Useful Questions 77
What Kind of Information Are You
Looking for? 78
Which Kind of Question Structure
Do You Want? 79
Deciding Which Question Structure Is Most
Useful 84
Does the Order of Response Choices Matter? 85
Why Measuring Attitudes and Beliefs Requires
Special Attention 87
Encouraging Thoughtful Answers 90
How to Overcome Common Wording Problems 91
Summary 91
Appendix 6.A—Common Wording Problems
and Possible Solutions 92
7 Questionnaire Design 101
Mail Questionnaires 102
Telephone Questionnaires 121
Face-to-Face Questionnaires 134
Summary 135
8 Setting Your Survey in Motion and Getting
It Done 137
Mail Surveys 137
Telephone Surveys 148
Face-to-Face Surveys 158
Drop-off Surveys 164
CONTENTS xi
Ethics, Regardless of Method 166
Summary 167
Appendix 8.A—Telephone Interviewer
Instructions 169
Appendix 8.B—The Basics of Proper
Interviewing 170
9 From Questionnaires to Survey Results 175
Should You Use a Computer? 175
What About Software? 179
Editing and Coding Survey Data 180
Entering Data into the Computer and
Double-Checking Your Work 186
Analysis 188
Interpretation 196
Summary 199
10 Reporting Survey Results 201
Written and Verbal Reports: Each Serves
a Purpose 202
Reporting the Error Structure 205
Using Graphics to Communicate Results 206
Summary 213
11 Advice, Resources, and Maintaining
Perspective 215
Preparing Yourself to Ask for Advice 216
Where to Go for Help 218
Organizations and Publications as a Source
of Advice 218
Take Stock of Your Resources and Plan Ahead 219
Practical Surveys in a Changing Society 220
References 223
Index 227 |
| any_adam_object | 1 |
| author | Salant, Priscilla Dillman, Don A. 1941-2024 |
| author_GND | (DE-588)135793564 |
| author_facet | Salant, Priscilla Dillman, Don A. 1941-2024 |
| author_role | aut aut |
| author_sort | Salant, Priscilla |
| author_variant | p s ps d a d da dad |
| building | Verbundindex |
| bvnumber | BV023645569 |
| classification_rvk | MR 2400 |
| ctrlnum | (OCoLC)605561994 (DE-599)BVBBV023645569 |
| dewey-full | 001.433 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 001 - Knowledge |
| dewey-raw | 001.433 |
| dewey-search | 001.433 |
| dewey-sort | 11.433 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Allgemeines Soziologie |
| format | Book |
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| id | DE-604.BV023645569 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T17:48:18Z |
| institution | BVB |
| isbn | 047101267X 9780471012672 |
| language | English |
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| physical | XVI, 232 S. Ill. |
| publishDate | 1994 |
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| publisher | Wiley |
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| spelling | Salant, Priscilla Verfasser aut How to conduct your own survey Priscilla Salant and Don A. Dillman Hoboken, NJ Wiley 1994 XVI, 232 S. Ill. txt rdacontent n rdamedia nc rdacarrier Dillman, Don A. 1941-2024 Verfasser (DE-588)135793564 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017241915&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Salant, Priscilla Dillman, Don A. 1941-2024 How to conduct your own survey |
| title | How to conduct your own survey |
| title_auth | How to conduct your own survey |
| title_exact_search | How to conduct your own survey |
| title_full | How to conduct your own survey Priscilla Salant and Don A. Dillman |
| title_fullStr | How to conduct your own survey Priscilla Salant and Don A. Dillman |
| title_full_unstemmed | How to conduct your own survey Priscilla Salant and Don A. Dillman |
| title_short | How to conduct your own survey |
| title_sort | how to conduct your own survey |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017241915&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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