Challenges to advertising research:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Tagungsbericht Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Berlin
Hochschule der Künste
1995
|
| Schriftenreihe: | From advertising to communication
1 |
| Schlagwörter: | |
| Umfang: | VIII, 167 S. graph. Darst. |
| ISBN: | 3894620374 |
Internformat
MARC
| LEADER | 00000nam a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV023563515 | ||
| 003 | DE-604 | ||
| 005 | 20051019000000.0 | ||
| 007 | t| | ||
| 008 | 970305s1995 gw d||| |||| 00||| eng d | ||
| 020 | |a 3894620374 |9 3-89462-037-4 | ||
| 035 | |a (OCoLC)915690154 | ||
| 035 | |a (DE-599)BVBBV023563515 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-BE | ||
| 049 | |a DE-521 |a DE-B170 |a DE-188 | ||
| 084 | |a AP 17200 |0 (DE-625)6999: |2 rvk | ||
| 245 | 1 | 0 | |a Challenges to advertising research |c 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... |
| 264 | 1 | |a Berlin |b Hochschule der Künste |c 1995 | |
| 300 | |a VIII, 167 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a From advertising to communication |v 1 | |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 1994 |z Berlin |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Huth, Lutz |4 edt | |
| 711 | 2 | |a Conference of the Research Project From Advertising to Communication |n 1 |d 1994 |c Berlin |j Sonstige |0 (DE-588)2144621-0 |4 oth | |
| 830 | 0 | |a From advertising to communication |v 1 |w (DE-604)BV023546694 |9 1 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016879769 | |
Datensatz im Suchindex
| _version_ | 1818965792073449472 |
|---|---|
| any_adam_object | |
| author2 | Huth, Lutz |
| author2_role | edt |
| author2_variant | l h lh |
| author_facet | Huth, Lutz |
| building | Verbundindex |
| bvnumber | BV023563515 |
| classification_rvk | AP 17200 |
| ctrlnum | (OCoLC)915690154 (DE-599)BVBBV023563515 |
| discipline | Allgemeines |
| format | Conference Proceeding Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01490nam a2200385zcb4500</leader><controlfield tag="001">BV023563515</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20051019000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">970305s1995 gw d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3894620374</subfield><subfield code="9">3-89462-037-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915690154</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023563515</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17200</subfield><subfield code="0">(DE-625)6999:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Challenges to advertising research</subfield><subfield code="c">1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="b">Hochschule der Künste</subfield><subfield code="c">1995</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 167 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">From advertising to communication</subfield><subfield code="v">1</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="y">1994</subfield><subfield code="z">Berlin</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Huth, Lutz</subfield><subfield code="4">edt</subfield></datafield><datafield tag="711" ind1="2" ind2=" "><subfield code="a">Conference of the Research Project From Advertising to Communication</subfield><subfield code="n">1</subfield><subfield code="d">1994</subfield><subfield code="c">Berlin</subfield><subfield code="j">Sonstige</subfield><subfield code="0">(DE-588)2144621-0</subfield><subfield code="4">oth</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">From advertising to communication</subfield><subfield code="v">1</subfield><subfield code="w">(DE-604)BV023546694</subfield><subfield code="9">1</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016879769</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift 1994 Berlin gnd-content |
| genre_facet | Konferenzschrift 1994 Berlin |
| id | DE-604.BV023563515 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:22:38Z |
| institution | BVB |
| institution_GND | (DE-588)2144621-0 |
| isbn | 3894620374 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016879769 |
| oclc_num | 915690154 |
| open_access_boolean | |
| owner | DE-521 DE-B170 DE-188 |
| owner_facet | DE-521 DE-B170 DE-188 |
| physical | VIII, 167 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Hochschule der Künste |
| record_format | marc |
| series | From advertising to communication |
| series2 | From advertising to communication |
| spelling | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... Berlin Hochschule der Künste 1995 VIII, 167 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier From advertising to communication 1 Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1994 Berlin gnd-content Werbung (DE-588)4065541-6 s Kommunikation (DE-588)4031883-7 s DE-604 Huth, Lutz edt Conference of the Research Project From Advertising to Communication 1 1994 Berlin Sonstige (DE-588)2144621-0 oth From advertising to communication 1 (DE-604)BV023546694 1 |
| spellingShingle | Challenges to advertising research From advertising to communication Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)1071861417 |
| title | Challenges to advertising research |
| title_auth | Challenges to advertising research |
| title_exact_search | Challenges to advertising research |
| title_full | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... |
| title_fullStr | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... |
| title_full_unstemmed | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... |
| title_short | Challenges to advertising research |
| title_sort | challenges to advertising research |
| topic | Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kommunikation Werbung Konferenzschrift 1994 Berlin |
| volume_link | (DE-604)BV023546694 |
| work_keys_str_mv | AT huthlutz challengestoadvertisingresearch AT conferenceoftheresearchprojectfromadvertisingtocommunicationberlin challengestoadvertisingresearch |