Availability: From customer retention to a holistic stakeholder management system

From customer retention to a holistic stakeholder management system: living a vision

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Bibliographic Details
Other Authors:	Huber, Margit (Editor)
Format:	Book
Language:	English
Published:	Berlin [u.a.] Springer 2008
Subjects:	Belangenafweging Belangenbehartiging Belanghebbenden Strategisch management Consumer satisfaction > Research Customer loyalty Customer relations Total quality management Beziehungsmanagement Stakeholder Kundenbindung Managementinformationssystem Verbraucherzufriedenheit Aufsatzsammlung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016601230&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Literaturangaben
Physical Description:	XVII, 203 S. Ill., graph. Darst. 24 cm
ISBN:	9783540774297 3540774297 9783540774303

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MARC


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Record in the Search Index

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adam_text	CONTENTS INTRODUCTION THE EMERGING MARKET OF STAKEHOLDER MANAGEMENT MARGIT HUBER (TNS) VII 1 THE BEGINNINGS OFTRPM- A PERSONAL ACCOUNT IANJARVIS(TNS) 1 2 THE FOOD INDUSTRY: USING TRIM FOR PRODUCT IMPROVEMENT PAVEL HOLKA (VODAFONE) 9 3 HOW CAN MARKET RESEARCH FINDINGS LEAD TO LASTING IMPROVEMENTS WITHIN A COMPANY? GUDRUN KNEIFIL (MANNUTZFAHRZEUGE AG) 15 4 THE TRIM PRINCIPLE-APPLYING IT IN THE PUBLIC SECTOR ERIC SONDERVAN (TNS) 31 5 STAKEHOLDER BASED MEASURING AND MANAGEMENT OF CSR AND ITS IMPACT ON CORPORATE REPUTATION STEFFEN P. HERMANN (TNS) 51 GESCANNT DURCH BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/986682098 DIGITALISIERT DURCH 127 XVI DEVELOPING THE CUSTOMER EXPERIENCE PROGRAMME AT UNITE: WORKING TOWARDS THE INTEGRATED APPROACH JOE KEATING (UNITE), ROSEMARY BAYMAN (TNS) 63 7 TRIM: MESSE MIINCHEN (MUNICH TRADE FAIR) - FIT FOR THE FUTURE MIRKO AREND (MESSE MIINCHEN GMBH), KARIN JAGER (TNS) 77 8 A SHORT HISTORY OF CUSTOMER RETENTION. THE TRIM BENCHMARKING DATABASE AS AN EXPERIENCE DATABASE SUSANNE O GORMAN (TNS) 89 9 HOW TO OBTAIN THE VOICE OF THE CUSTOMER- EXPERIENCES WITH THE INTRODUCTION OF AN INTEGRATED CUSTOMER RETENTION SYSTEM IN THE MAN COMMERCIAL VEHICLES GROUP SANDRA REICH (MANNUTZFAHRZEUGE AG), PETER PIRNER (TNS) 99 10 FIRSTHAND REPORT OF THE COMMERZBANK ON THE USE OF THE TRIM- SYSTEM FOR THE EMPLOYEE SURVEY ULRICH SIEBER (COMMERZBANK) 117 11 MONITORING OF TRANSFORMATION PROCESSES USING THE TRIM METHOD WOLFGANG WERNER (EVONIK INDUSTRIES AG) AUTHORS 197 XVII 12 CUSTOMER AND BRAND LOYALTY RESEARCH - TWO SEPARATE FIELDS? JENSKRAUSE, TIM ZIITPHEN (TNS) 147 13 HOW DOES CUSTOMER RETENTION WORK? APOSTOLOS APERGIS (TNS) 163 14 IMPLEMENTING THE TRI*M APPROACH AS A STAKEHOLDER MANAGEMENT SYSTEM FOR RUSSIA S LARGEST TELECOM PROVIDER SIMON PRIADKO (VIMPELCOM GROUP) 175 15 A FRAMEWORK FOR SOCIAL DEVELOPMENT ASSESSMENT DANIEL LINDGREN (TNS), JOHN BUDD (UNICEF) 179
any_adam_object	1
author2	Huber, Margit
author2_role	edt
author2_variant	m h mh
author_facet	Huber, Margit
building	Verbundindex
bvnumber	BV023418750
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.5
callnumber-search	HF5415.5
callnumber-sort	HF 45415.5
callnumber-subject	HF - Commerce
classification_rvk	QP 323 QP 345
ctrlnum	(OCoLC)212327917 (DE-599)DNB986682098
dewey-full	658.812
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.812
dewey-search	658.812
dewey-sort	3658.812
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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isbn	9783540774297 3540774297 9783540774303
language	English
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owner	DE-12 DE-945 DE-2070s
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physical	XVII, 203 S. Ill., graph. Darst. 24 cm
publishDate	2008
publishDateSearch	2008
publishDateSort	2008
publisher	Springer
record_format	marc
spellingShingle	From customer retention to a holistic stakeholder management system living a vision Belangenafweging gtt Belangenbehartiging gtt Belanghebbenden gtt Strategisch management gtt Consumer satisfaction Research Customer loyalty Customer relations Total quality management Beziehungsmanagement (DE-588)4326109-7 gnd Stakeholder (DE-588)4300861-6 gnd Kundenbindung (DE-588)4384508-3 gnd Managementinformationssystem (DE-588)4074518-1 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4300861-6 (DE-588)4384508-3 (DE-588)4074518-1 (DE-588)4129147-5 (DE-588)4143413-4
title	From customer retention to a holistic stakeholder management system living a vision
title_auth	From customer retention to a holistic stakeholder management system living a vision
title_exact_search	From customer retention to a holistic stakeholder management system living a vision
title_full	From customer retention to a holistic stakeholder management system living a vision [TNS]. Margit Huber ... [ed.]
title_fullStr	From customer retention to a holistic stakeholder management system living a vision [TNS]. Margit Huber ... [ed.]
title_full_unstemmed	From customer retention to a holistic stakeholder management system living a vision [TNS]. Margit Huber ... [ed.]
title_short	From customer retention to a holistic stakeholder management system
title_sort	from customer retention to a holistic stakeholder management system living a vision
title_sub	living a vision
topic	Belangenafweging gtt Belangenbehartiging gtt Belanghebbenden gtt Strategisch management gtt Consumer satisfaction Research Customer loyalty Customer relations Total quality management Beziehungsmanagement (DE-588)4326109-7 gnd Stakeholder (DE-588)4300861-6 gnd Kundenbindung (DE-588)4384508-3 gnd Managementinformationssystem (DE-588)4074518-1 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd
topic_facet	Belangenafweging Belangenbehartiging Belanghebbenden Strategisch management Consumer satisfaction Research Customer loyalty Customer relations Total quality management Beziehungsmanagement Stakeholder Kundenbindung Managementinformationssystem Verbraucherzufriedenheit Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016601230&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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