From customer retention to a holistic stakeholder management system living a vision - Huber, Margit (Springer, 2008)
Literaturangaben
Keywords: Belangenafweging; Belangenbehartiging; Belanghebbenden; Strategisch management; Consumer satisfaction -- Research; Customer loyalty; Customer relations; Total quality management; Beziehungsmanagement; Stakeholder; Kundenbindung; Managementinformationssystem; Verbraucherzufriedenheit; Aufsatzsammlung