Beyond the core: expand your market without abandoning your roots
Gespeichert in:
Bibliographische Detailangaben
Beteilige Person: Zook, Chris 1951- (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Boston Harvard Business School Pub. c2004
Schlagwörter:
Links:http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016534245&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:Includes bibliographical references and index
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies
Umfang:xv, 214 p. ill. 24 cm