Verfügbarkeit: Starting an online business for dummies

Starting an online business for dummies:

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Bibliographische Detailangaben
Beteilige Person:	Holden, Greg (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Hoboken, NJ Wiley 2007
Ausgabe:	5. ed.
Schriftenreihe:	... for Dummies
Schlagwörter:	Electronic commerce New business enterprises > Computer networks Web site development Unternehmensgründung CD-ROM Internet
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016327037&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Abstract:	A guidebook for electronic entrepreneurs covers business plans, financing, server hardware, site design, Internet marketing, and customer service.
Umfang:	XVI, 416 S. Ill.
ISBN:	9780470107393

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Datensatz im Suchindex

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adam_text	Contents at a Glance Introduction / Part 1: Strategies and Toots for Hour On tine Business.......9 Chapter 1: What s New: The Latest Tools for Your Online Business 11 Chapter 2: Opening Your Own Online Business in Ten Easy Steps 29 Chapter 3: Choosing and Equipping Your New E-Business 53 Chapter 4: Selecting Your E-Commerce Host and Design Tools 77 Part 11: Establishing and Promoting lour Online Business 105 Chapter 5: Organizing Your Business Site and Attracting Customers 107 Chapter 6: Optimizing the Shopping Experience 145 Chapter 7: Accepting Payments 173 Chapter 8: Providing Customer Service with a Virtual Smile 197 Chapter 9: Advertising and Publicity 219 Part 111: Bui (ding a Business ulith On tine Auctions 241 Chapter 10: Sourcing for Your Business 243 Chapter 11: Running a Business on eBay 255 Chapter 12: Amazon.com and CafePress 273 Part IV: Promoting lour Business tfith Googte, lahoo!, and Microsoft 287 Chapter 13: Search Engine Optimization 289 Chapter 14: Taking Advantage of Google s Tools 313 Chapter 15: Hosting with Yahoo! and Microsoft 333 Part V: The Necessary Ei/its: Lav} and Accounting 353 Chapter 16: Keeping It All Legal 355 Chapter 17: Online Business Accounting Tools 371 Part VI: The Part of Tens 385 Chapter 18: Ten Must-Have Features for Your Web Site 387 Chapter 19: Ten Hot New Ways to Make Money Online 395 Index 401 Table of Contents Introduction ...../ You Can Do It! 1 The Water s Still Fine 2 Where This Book Is Coining From 3 How to Use This Book 3 What This Book Assumes about You 4 What s Where in This Book 4 An Online Feature: The Starting an Online Business For Dummies Links Page 6 Conventions Used in This Book 7 Icons Used in This Book 7 We re in It Together 8 Part 1: Strategies and Toots for lour Online Business 9 Chapter 1: What s New: The Latest Tools for Your Online Business.. .11 Technologies You Need to Exploit 12 Feeding your site with RSS 12 Setting up site feeds 12 Connecting with new customers: VoIP 15 Blogging to build your business 16 Finding New Resources for Your Online Business 20 Social networking to meet your customers 20 Sharing your work with Flickr 21 Beyond eBay: Expanding to Amazon.com and more 21 Partnering with a service provider 22 No pain, much gain: Electronic payments 23 Google s world of business resources 23 Microsoft business tools 24 Selling Across Platforms 24 The anchor: Your home on the Web 25 Moving to brick and mortar 25 Expanding to auction sales 26 Finding New Ways to Make Money Online 26 Search marketing 26 Selling your knowledge 27 Chapter 2: Opening Your Own Online Business in Ten Easy Steps .. .29 Step 1: Identify a Need 29 Getting to know the marketplace 31 Cee-ing what s out there 31 Figuring out how to do it better 32 Starting an Online Business For Dummies, 5th Edition Step 2: Determine What You Have to Offer 34 Step 3: Come Up with a Cyberbusiness Plan 35 Step 4: Assemble Your Hardware and Software 36 Finding a host for your Web site 36 Assembling the equipment you need 37 Choosing business software 38 Step 5: Find People to Help You 39 Hiring technical experts 39 Gathering your team members 40 Step 6: Construct a Web Site 41 Make your site content-rich 41 Establishing a graphic identity 43 Step 7: Set Up a System for Processing Sales 44 Providing a means for secure transactions 44 Becoming a credit card merchant 44 Keeping your books straight 45 Step 8: Provide Personal Service 46 Selling by sharing your expertise 46 Making your site a go-to resource 47 Becoming a super e-mailer 48 Step 9: Alert the Media and Everyone Else 49 Listing your site with Internet search services 49 Reaching the entire Internet 50 Step 10: Review, Revise, and Improve 50 Taking stock 51 Updating your data 51 Chapter 3: Choosing and Equipping Your New E-Business 53 Mapping Out Your Online Business 54 Looking around 55 Making your mark 55 Evaluating commercial Web sites 57 Flavors of Online Businesses You Can Taste Test 57 Selling consumer products 57 Hanging out your professional services 58 Selling your expertise 59 Opportunities with technology or computer resources 60 Being a starving artist without the starving 61 Easyware (Not Hardware) for Your Business 62 The right computer for your online business 63 Processor speed 64 Hard drive storage 64 CD-RW/DVD±RW drive 65 Monitor 65 Fax equipment 66 Image capture devices 67 Getting Online: Connection Options 69 Table of Contents % Software Solutions for Online Business 71 Web browser 71 Web page editor 72 Taking e-mail a step higher 72 Discussion group software 73 FTP software 73 Image editors 73 Instant messaging 74 Internet phone software 74 Backup software 75 Chapter 4: Selecting Your E-Commerce Host and Design Tools 77 Getting the Most from Your Web Host 78 Domain name registration 80 Marketing utilities 80 Catalog creators 80 Database connectivity 81 Finding a Web Server to Call Home 81 Using software to build your Web site 83 You ve got business: Creating an AOL store 84 Investigating electronic storefront software 87 Moving into an online mall 91 Turning to your ISP for Web hosting 92 Going for the works with a Web hosting service 96 Fun with Tools: Choosing a Web Page Editor 99 For the novice: Use your existing programs 100 For intermediate needs: User-friendly Web editors 100 For advanced commerce sites: Programs that do it all 103 Part 11: Establishing and Promoting Hour Ontine Business 105 Chapter 5: Organizing Your Business Site and Attracting Customers 107 Feng Shui Your Web Site 108 Creating Content that Attracts Customers 110 The KISS principle: Keep it simple, sir (or sister) Ill Striking the right tone with your text 112 Making your site easy to navigate 112 Pointing the way with headings 114 Becoming an expert list maker 115 Leading your readers on with links 118 Enhancing your text with well-placed images 119 Making your site searchable 120 Nip and Tuck: Establishing a Visual Identity 123 Choosing wallpaper that won t make you a wallflower 123 Using Web typefaces like a pro 125 Starting an Online Business For Dummies, 5th Edition Clip art is free and fun 126 A picture is worth a thousand words 127 Creating a logo 130 Inviting Comments from Customers 131 Getting positive e-mail feedback 131 Web page forms that aren t off-putting 133 Blogs that promote discussion 134 Providing a guestbook 134 Chit-chat that counts 137 Extreme Web Pages: Advanced Layouts 139 Setting the tables for your customers 139 Framing your subject 140 Breaking the grid with layers 141 Achieving consistency with Cascading Style Sheets 142 Chapter 6: Optimizing the Shopping Experience 145 Meeting the Needs of Online Shoppers 146 Showing what you ve got 146 Don t be coy about your prices 146 Earning trust to gain a sale 147 Giving the essentials 148 Managing Goods and Services 148 Handling returns 149 Adding shipping rates 149 Maintaining inventory 149 Keeping Your Web Site in Top Shape 150 Using software to keep score 151 When your service goes out to lunch 151 Outsourcing your business needs 152 Making Sure Your Business Is Safe 156 Separating the personal and the professional 156 Heading off disasters 157 Installing firewalls and other safeguards 160 Providing security with public keys 164 Keeping other noses out of your business 168 Chapter 7: Accepting Payments 173 Sealing the Deal: The Options 174 Enabling Credit Card Purchases 175 Setting up a merchant account 177 Finding a secure server 178 Verifying credit card data 178 Processing the orders 179 Choosing an Online Payment System 182 Shopping cart software 182 PayPal Merchant Services 184 PayPal s personal payment services 185 Table of Contents )(jjj Micropayments 188 Other payment options 188 Fulfilling Your Online Orders 189 Joining the International Trade Brigade 192 Shipping Overseas Goods 194 Getting Paid in International Trade 195 Chapter 8: Providing Customer Service with a Virtual Smile 197 Keeping Your Customers in the Loop 198 Providing FAQs 198 Writing an online newsletter 200 Mixing bricks and clicks 201 Creating an RSS feed 202 Helping Customers Reach You 203 Going upscale with your e-mail 204 Creating forms that aren t formidable 208 Making Customers Feel That They Belong 212 Putting the person into personal service 212 Not letting an ocean be a business barrier 213 Enhancing your site with a discussion area 215 Chapter 9: Advertising and Publicity 219 Coming Up with a Marketing Strategy 220 A brand that speaks for you 220 Being selective about your audience 222 Publicity Strategies That Are Free 224 A newsletter for next to nothing 224 Participating in mailing lists and newsgroups 228 A contest where everyone s a winner 230 Waving a banner ad 231 Guerrilla Marketing and Advertising Strategies 234 Popup (and under, and over) ads 235 Adding life to your ads 236 Minding Your Ps and Qs (Puns and Quips) 236 Speaking their language 236 Using the right salutations 237 Making your site multilingual 237 Using the right terms 239 Part 111: Building a Business With Online Auctions 24 7 Chapter 10: Sourcing for Your Business 243 Knowing What Sells Well Online 244 Finding Products Yourself 245 Cleaning out your closets 245 Outsourcing your sourcing 246 Starting an Online Business For Dummies, 5th Edition Garage sales and flea markets 249 Secondhand stores 250 Working with Wholesale Suppliers 250 Finding wholesalers 250 Approaching wholesalers 252 Working the Trade Shows 253 Chapter 11: Running a Business on eBay 255 Understanding eBay Auctions 257 Building a Good Reputation 258 Feedback, feedback, feedback! 259 Developing a schedule 259 Creating an About Me page 260 Preparing Sales Descriptions That Sell 263 Details, details 263 Including clear images 266 Being flexible with payment options 267 Providing Good Customer Service 268 Setting terms of sale 268 Packing and shipping safely 269 Moving from Auctioneer to eBay Businessperson 269 Opening an eBay Store 270 Striving for PowerSeller status 272 Chapter 12: Amazon.com and CafePress 273 BecominganAmazon.com Seller 273 Become an Amazon.com Associate 274 Creating an aStore 277 Join the marketplace 278 Pro Merchant Subscription 279 WebStores 279 Amazon.com auctions 279 The tip jar 281 Letting CafePress Sell Your Creative Work 281 Part IV: Promoting lour Business u/itn Google, lahoo!, and Microsoft 287 Chapter 13: Search Engine Optimization 289 Understanding How Search Engines Find You 290 Keywords are key 290 Links help searchers connect to you 291 Don t forget the human touch 292 Taking the initiative: Paying for ads 292 Knowing who supplies the search results 293 Table of Contents Jfl/ Going Gaga over Google 294 Googling yourself 294 Playing Google s game to reach #1 294 Getting started with Google AdWords 295 Leaving a Trail of Crumbs 300 Adding keywords to your HTML 300 Registering your site with Google 304 Getting listed on Yahoo! 304 Getting listed with other search services 306 Adding keywords to key pages 309 Don t make your pages hard to index 310 Maximizing links 310 Monitoring Traffic: The Science of Web Analytics 311 Software to improve SEO 312 Do-it-yourself options 312 Chapter 14: Taking Advantage of Google s Tools 313 Spreading the Word with Google 314 Getting yourself listed in the Google Directory 314 Optimizing your site for better search results 316 Adding Google Apps to Your Business 318 Becoming master of a domain 318 Creating a start page 319 Creating user accounts 320 Delivering the goods with Gmail 321 Staying in touch with Google Talk 322 Keeping track with Google Calendar 324 Creating pages with Google Pages 324 Adding news headlines and other gadgets 326 Googling Business News and Trends 327 Looking up newspaper and magazine articles 327 Searching through blogs 328 Working smarter with Google Analytics 328 Selling Your Wares with Google 330 Sending a feed to Froogle 330 Sending your PDFs to Google Catalogs 331 Chapter 15: Hosting with Yahoo! and Microsoft 333 Yahoo! Web Hosting Options 333 Yahoo! GeoCities 334 Yahoo! Small Business Web Hosting 338 Microsoft s Business Hosting Options 343 Microsoft Office Live 344 Microsoft Small Business Center 351 Starting an Online Business For Dummies, 5th Edition Part V: The Necessary Ertts: Lav} and Accounting 353 Chapter 16: Keeping It All Legal 355 Trade Names and Trademarks 356 Determining whether a trademark is up for grabs 357 Protecting your trade name 358 Making sure your domain name stays yours 361 Practicing Safe Copyright 362 Copyright you can count on 363 Making copyright work for you 363 Licensing and Other Restrictions 365 Local regulations you should heed 366 Restrictions that may restrict your trade 366 Deciding on a Legal Form for Your Business 367 Sole proprietorship 367 Partnership 367 Advantages of a statutory business entity 368 Chapter 17: Online Business Accounting Tools 371 ABCs: Accounting Basics for Commerce 372 Choosing an accounting method 372 Knowing what records to keep 373 Understanding the Ps and Qs of P Ls 376 Accounting Software for Your Business 376 Free accounting, free Web site: Office Live 377 Full-featured software packages 377 The Taxman Cometh: Concerns for Small Business 381 Should you charge sales tax? 381 Federal and state taxes 382 Deducing your business deductions 383 Part VI: The Part of Tens 385 Chapter 18: Ten Must-Have Features for Your Web Site 387 Chapter 19: Ten Hot New Ways to Make Money Online 395 Index bO1
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title	Starting an online business for dummies
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