Verfügbarkeit: International business | Technische Universität München

International business: strategy, management, and the new realities

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Bibliographische Detailangaben
Beteiligte Personen:	Cavusgil, S. Tamer 1947- (VerfasserIn), Knight, Gary (VerfasserIn), Riesenberger, John R. 1948- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Upper Saddle River, NJ Pearson Prentice Hall 2008
Ausgabe:	internat. ed.
Schlagwörter:	Multinationales Unternehmen International business enterprises > Management Management Internationales Management Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016317737&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXXV, 670 S. Ill., graph. Darst., Kt.
ISBN:	9780137128334 0137128339 9780131738607 0131738607

Internformat

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Datensatz im Suchindex

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adam_text	Brief Contents Preface xxv Part I Foundation Concepts 2 1. Introduction: What Is Intemational Business? 2 2. Globalization of Markets and the Internationalization of the Firm 28 3. Organizational Participants that Make Intemational Business Happen 60 4. Theories of International Trade and Investment 92 Part 2 The Environment of International Business 124 5. The Cultural Environment of International Business 124 6. Political and Legal Systems in National Environments 158 7. Government Intervention in Intemational Business 192 8. Regional Economic Integration 222 9. Understanding Emerging Markets 254 10. The Intemational Monetary and Financial Environment 284 Part 3 Strategy and Opportunity Assessment for the International Environment 312 11. Global Strategy and Organization 312 12. Global Market Opportunity Assessment 344 Part 4 Entering and Operating in International Markets 380 13. Exporting and Countertrade 380 14. Foreign Direct Investment and Collaborative Ventures 416 15. Licensing, Franchising, and Other Contractual Strategies 450 16. Global Sourcing 482 Part5 Functional Area Excellence 514 17. Marketing in the Global Firm 514 18. Human Resource Management in the Global Firm 546 19. Financial Management and Accounting in the Global Firm 578 Appendix: The Math of Currency Trading 614 Glossary 615 Notes 623 Photo Credits 640 Author index 642 Company Index 645 Subject Index 651 vw
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author	Cavusgil, S. Tamer 1947- Knight, Gary Riesenberger, John R. 1948-
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dewey-tens	650 - Management and auxiliary services
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spellingShingle	Cavusgil, S. Tamer 1947- Knight, Gary Riesenberger, John R. 1948- International business strategy, management, and the new realities Multinationales Unternehmen International business enterprises Management Management (DE-588)4037278-9 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Management (DE-588)4114040-0 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4075092-9 (DE-588)4114040-0 (DE-588)4123623-3
title	International business strategy, management, and the new realities
title_auth	International business strategy, management, and the new realities
title_exact_search	International business strategy, management, and the new realities
title_full	International business strategy, management, and the new realities S. Tamer Cavusgil ; Gary Knight ; John R. Reisenberger
title_fullStr	International business strategy, management, and the new realities S. Tamer Cavusgil ; Gary Knight ; John R. Reisenberger
title_full_unstemmed	International business strategy, management, and the new realities S. Tamer Cavusgil ; Gary Knight ; John R. Reisenberger
title_short	International business
title_sort	international business strategy management and the new realities
title_sub	strategy, management, and the new realities
topic	Multinationales Unternehmen International business enterprises Management Management (DE-588)4037278-9 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Internationales Management (DE-588)4114040-0 gnd
topic_facet	Multinationales Unternehmen International business enterprises Management Management Internationales Management Lehrbuch
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