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Bibliographic Details
Main Authors:	Johnson, Gerry (Author), Scholes, Kevan (Author), Whittington, Richard 1958- (Author)
Format:	Book
Language:	English
Published:	Harlow ; Munich [u.a.] Prentice Hall Financial Times 2008
Edition:	8. ed.
Subjects:	Business planning Strategic planning Planung Strategie Strategische Planung Geschäftsplan Unternehmensplanung Strategisches Management Bibliografie
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016306666&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Spätere Ausg. u.d.T.: Exploring strategy
Physical Description:	XXXVI, 622 S. Ill., graph. Darst.
ISBN:	9780273711919

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MARC


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Record in the Search Index

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adam_text	I O ML O (\|BSEG O A FA BRIEF CONTENTS CHAPTER 1 INTRODUCING STRATEGY COMMENTARY THE STRATEGY LENSES PART I THE STRATEGIC POSITION INTRODUCTION TO PART I CHAPTER 2 THE ENVIRONMENT CHAPTER 3 STRATEGIC CAPABILITY CHAPTER 4 STRATEGIC PURPOSE CHAPTER 5 CULTURE AND STRATEGY COMMENTARY ON PART I THE STRATEGIC POSITION FART II STRATEGIC CHOICES R INTRODUCTION TO PART II CHAPTER 6 BUSINESS-LEVEL STRATEGY CHAPTER 7 DIRECTIONS AND CORPORATE-LEVEL STRATEGY CHAPTER 8 INTERNATIONAL STRATEGY CHAPTER 9 INNOVATION AND ENTREPRENEURSHIP CHAPTER 10 STRATEGY METHODS AND EVALUATION COMMENTARY ON PART I! STRATEGIC CHOICES II STRATEGY IN ACTION INTRODUCTION TO PART III CHAPTER 11 STRATEGY DEVELOPMENT PROCESSES CHAPTER 12 ORGANISING FOR SUCCESS CHAPTER 13 RESOURCING STRATEGIES CHAPTER 14 MANAGING STRATEGIC CHANGE CHAPTER 15 THE PRACTICE OF STRATEGY COMMENTARY ON PART III STRATEGY IN ACTION 1 29 49 51 53 93 131 177 212 215 217 221 255 293 323 355 392 395 397 399 433 473 517 557 594 DETAILED CONTENTS LIST OF ILLUSTRATIONS XVII LIST OF EXHIBITS XIX PREFACE XXIII GETTING THE MOST FROM EXPLORING CORPORATE STRATEGY XXVI GUIDED TOUR XXX ACKNOWLEDGEMENTS XXXIV 1 INTRODUCING STRATEGY : 1 1.1 INTRODUCTION 2 1.2 WHAT IS STRATEGY? 2 1.2.1 THE CHARACTERISTICS OF STRATEGIC DECISIONS 2 1.2.2 LEVELS OF STRATEGY 7 I .2.3 THE VOCABULARY OF STRATEGY 9 1.3 STRATEGIC MANAGEMENT 11 1.3.1 THE STRATEGIC POSITION 13 1.3.2 STRATEGIC CHOICES 14 1.3.3 STRATEGY IN ACTION 15 1.4 STRATEGY AS A SUBJECT OF STUDY 16 1.5 STRATEGY AS A JOB 18 1.6 THE STRATEGY LENSES 19 SUMMARY 22 WORK ASSIGNMENTS 2C RECOMMENDED KEY READINGS 23 REFERENCES 24 CASE EXAMPLE: ELECTROLUX 25 COMMENTARY THE STRATEGY LENSES 29 TIE STRATEUCI POSITION INTRODUCTION TO PART! 2 THE ENVIRONMENT 2.1 INTRODUCTION 2.2 THE MACRC-ENVIRONMENT 2.2.1 THE PESTEL FRAMEWORK 2 2.2 BUILDING SCENARIOS 51 53 54 55 55
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indexdate	2024-12-20T13:08:43Z
institution	BVB
isbn	9780273711919
language	English
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physical	XXXVI, 622 S. Ill., graph. Darst.
publishDate	2008
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publisher	Prentice Hall Financial Times
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spellingShingle	Johnson, Gerry Scholes, Kevan Whittington, Richard 1958- Exploring corporate strategy [text only] Business planning Strategic planning Planung (DE-588)4046235-3 gnd Strategie (DE-588)4057952-9 gnd Strategische Planung (DE-588)4309237-8 gnd Geschäftsplan (DE-588)4156961-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4046235-3 (DE-588)4057952-9 (DE-588)4309237-8 (DE-588)4156961-1 (DE-588)4078609-2 (DE-588)4124261-0 (DE-588)4006432-3
title	Exploring corporate strategy [text only]
title_auth	Exploring corporate strategy [text only]
title_exact_search	Exploring corporate strategy [text only]
title_full	Exploring corporate strategy [text only] Gerry Johnson ; Kevan Scholes ; Richard Whittington
title_fullStr	Exploring corporate strategy [text only] Gerry Johnson ; Kevan Scholes ; Richard Whittington
title_full_unstemmed	Exploring corporate strategy [text only] Gerry Johnson ; Kevan Scholes ; Richard Whittington
title_short	Exploring corporate strategy
title_sort	exploring corporate strategy text only
title_sub	[text only]
topic	Business planning Strategic planning Planung (DE-588)4046235-3 gnd Strategie (DE-588)4057952-9 gnd Strategische Planung (DE-588)4309237-8 gnd Geschäftsplan (DE-588)4156961-1 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Business planning Strategic planning Planung Strategie Strategische Planung Geschäftsplan Unternehmensplanung Strategisches Management Bibliografie
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016306666&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT johnsongerry exploringcorporatestrategytextonly AT scholeskevan exploringcorporatestrategytextonly AT whittingtonrichard exploringcorporatestrategytextonly

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