Verfügbarkeit: Professional search engine optimization with ASP.net

Professional search engine optimization with ASP.net: a developer's guide to SEO

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Bibliographische Detailangaben
Beteiligte Personen:	Darie, Cristian (VerfasserIn), Sirovich, Jaimie (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Indianapolis, Ind. Wiley 2007
Schlagwörter:	Active server pages Program transformation (Computer programming) Search engines Web sites > Design
Links:	http://www.loc.gov/catdir/enhancements/fy0739/2007026267-t.html http://www.loc.gov/catdir/enhancements/fy0739/2007026267-d.html http://www.loc.gov/catdir/enhancements/fy0742/2007026267-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016096530&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XIX, 410 S. Ill.
ISBN:	9780470131473

Internformat

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Datensatz im Suchindex

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adam_text	PROFESSIONAL SEARCH ENGINE OPTIMIZATION WITH ASP.NET A DEVELOPERS GUIDE TO SEO CRISTIAN DARIE JAIMIE SIROVICH BICINTI WILEY PUBLISHING, INC. CONTENTS ACKNOWLEDGMENTS VII INTRODUCTION XV CHAPTER 1: YOU: PROGRAMMER AND SEARCH ENGINE MARKETER 1 WHO ARE YOU? 2 WHAT DO YOU NEED TO LEARN? 3 SEO AND THE SITE ARCHITECTURE 4 SEO CANNOT BE AN AFTERTHOUGHT 5 COMMUNICATING ARCHITECTURAL DECISIONS 5 ARCHITECTURAL MINUTIA CAN MAKE OR BREAK YOU 5 PREPARING YOUR PLAYGROUND 6 INSTALLING VISUAL WEB DEVELOPER 2005 EXPRESS EDITION 6 INSTALLING SQL SERVER 2005 EXPRESS EDITION 7 INSTALLING SQL SERVER MANAGEMENT STUDIO EXPRESS 8 INSTALLING IIS 8 CREATING THE SEOASP WEB SITE 10 CREATING THE SEOASP WEB APPLICATION 12 CREATING THE SEOASP SQL SERVER DATABASE 15 SUMMARY 19 CHAPTER 2: A PRIMER IN BASIC SEO 21 INTRODUCTION TO SEO 21 LINK EQUITY 22 GOOGLE PAGERANK 23 A WORD ON USABILITY AND ACCESSIBILITY 24 SEARCH ENGINE RANKING FACTORS 25 ON-PAGE FACTORS 25 VISIBLE ON-PAGE FACTORS 26 INVISIBLE ON-PAGE FACTORS 28 TIME-BASED FACTORS 30 EXTERNAL FACTORS 31 POTENTIAL SEARCH ENGINE PENALTIES 34 THE GOOGLE SANDBOX EFFECT 34 THE EXPIRED DOMAIN PENALTY 35 DUPLICATE CONTENT PENALTY 35 THE GOOGLE SUPPLEMENTAL INDEX 35 CONTENTS RESOURCES AND TOOLS 36 WEB ANALYTICS 36 MARKET RESEARCH 37 RESEARCHING KEYWORDS 40 BROWSER PLUGINS 41 COMMUNITY FORUMS 42 SEARCH ENGINE BLOGS AND RESOURCES 43 SUMMARY 43 CHAPTER 3: PROYOCATIVE SE-FRIENDLY URLS 45 WHY DO URLS MATTER? 46 STATIC URLS AND DYNAMIC URLS 47 STATIC URLS 48 DYNAMIC URLS 48 URLS AND DUPLICATE CONTENT 49 URLS OF THE REAL WORLD 49 EXAMPLE #1: DYNAMIC URLS 49 EXAMPLE #2: NUMERIC REWRITTEN URLS 51 EXAMPLE #3: KEYWORD-RICH REWRITTEN URLS 51 MAINTAINING URL CONSISTENCY 52 IMPLEMENTING URL REWRITING 53 URL REWRITING WITH IIS AND ISAPI REWRITE 55 INTRODUCING REGULAER EXPRESSIONS 64 REWRITING NUMERIC URLS WITH TWO PARAMETERS 69 REWRITING KEYWORD-RICH URLS 72 URL REWRITING WITH ASP.NET AND URLREWRITER.NET 75 CONFIGURING IIS TO PASS ALL REQUESTS TO ASPNET 75 USING URLREWRITER.NET 76 CREATING YOUR OWN REWRITING CODE 82 TECHNICAL CONSIDERATIONS 83 HANDLING POSTBACKS CORRECTLY 84 ABSOLUTE PATHS AND -/ 86 REWRITING ID-FREE URLS 87 .NET REGULAER EXPRESSIONS 87 REWRITING ID-FREE URLS USING GENERIC HANDLERS 90 REWRITING ID-FREE URLS USING HTTP MODULES 94 REWRITING IMAGES AND STREAMING MEDIA 96 BUILDING A LINK FACTORY 98 PROBLEMS REWRITING DOESN T SOLVE 104 A LAST WORD OF CAUTION 105 SUMMARY 105 X CONTENTS CHAPTER 4: CONTENT RELOCATION AND HTTP STATUS CODES 1QZ THE HTTP STATUS CODES 108 REDIRECTION USING 301 AND 302 109 301 111 302 112 REMOVING DELETED PAGES USING 404 112 AVOIDING INDEXING ERROR PAGES USING 500 114 BUILDING CUSTOM ERROR PAGES 114 REDIRECTING WITH ASP.NET AND IIS 123 URL CORRECTION 124 DEALING WITH MULTIPLE DOMAIN NAMES PROPERLY 130 USING REDIRECTS TO CHANGE DOMAIN NAMES 130 URL CANONICALIZATION: WWW.EXAMPLE.COM VS. EXAMPLE.COM 131 URL CANONICALIZATION: /DEFAULT.ASPX VS. / 132 OTHER TYPES OF REDIRECTS 132 SUMMARY 132 CHAPTER 5: DUPLICATE CONTENT 133 CAUSES AND EFFECTS OF DUPLICATE CONTENT 134 DUPLICATE CONTENT AS A RESULT OF SITE ARCHITECTURE 134 DUPLICATE CONTENT AS A RESULT OF CONTENT THEFT 135 EXCLUDING DUPLICATE CONTENT 135 USING THE ROBOTS META TAG 136 ROBOTS.TXT PATTERN EXCLUSION 137 SOLUTIONS FOR COMMONLY DUPLICATED PAGES 142 PRINT-FRIENDLY PAGES 143 NAVIGATION LINKS AND BREADCRUMB NAVIGATION 143 SIMILAR PAGES 145 PAGES WITH DUPLICATE META TAG OR TITLE VALUES 146 URL CANONICALIZATION 146 URL-BASED SESSION IDS 146 OTHER NAVIGATIONAL LINK PARAMETERS 148 AFFILIATE PAGES 148 SUMMARY 154 CHAPTER 6: SE-FRIENDLY HTML AND JAVASCRIPT 155. OVERALL ARCHITECTURE 156 SEARCH ENGINE-FRIENDLY JAVASCRIPT 156 JAVASCRIPT LINKS 157 DHTML MENUES 157 XI CONTENTS POPUP WINDOWS DHTML POPUP WINDOWS CRAWLABLE IMAGES AND GRAPHICAL TEXT SEARCH ENGINE-FRIENDLY HTML HTML STRUCTURAL ELEMENTS COPY PROMINENCE AND TABLES FRAMES USING FORMS USING A CUSTOM MARKUP LANGUAGE TO GENERATE SE-FRIENDLY HTML FLASH AND AJAX THE BLENDED APPROACH SUMMARY CHAPTER 7: WEB FEEDS AND SOCIAL BOOKMARKING WEB FEEDS RSS AND ATOM CREATING RSS FEEDS SYNDICATING RSS FEEDS OTHER SOURCES OF SYNDICATED CONTENT SOCIAL BOOKMARKING SUMMARY CHAPTER 8: BLACK HAT SEO WHAT S WITH ALL THE HATS? BENDING THE RULES TECHNICAL ANALYSIS OF BLACK-HAT TECHNIQUES ATTACK AVOIDANCE INSERTION ATTACKS HTML INSERTION ATTACKS AVOIDING COMMENT ATTACKS USING NOFOLLOW SANITIZING USER INPUT REQUESTING HUMAN INPUT 301 REDIRECT ATTACKS CONTENT THEFT ON BUYING LINKS DIGITAL POINT CO-OP, LINK VAULT SUMMARY CHADTER 9: SITEMAPS 157 164 164 171 171 172 175 176 176 181 181 182 183 183 184 186 191 194 194 210 211 212 213 214 215 215 216 220 225 230 237 239 240 240 241 243 TRADITIONAL SITEMAPS 243 XII CONTENTS SEARCH ENGINE SITEMAPS 244 USING GOOGLE SITEMAPS 245 USING YAHOO! SITEMAPS 247 INFORMING GOOGLE ABOUT UPDATES 247 THE SITEMAPS.ORG STANDARD PROTOCOL 248 GENERATING SITEMAPS PROGRAMMATICALLY 249 SUMMARY 255 CHAPTER 10: LINK BAIT 251 HOOKING LINKS 258 INFORMATIONAL HOOKS 258 NEWS STORY HOOKS 258 HUMOR/FUN HOOKS 258 EVIL HOOKS 259 TRADITIONAL EXAMPLES OF LINK BAIT 259 INTERACTIVE LINK BAIT: PUT ON YOUR PROGRAMMING HARDHAT! 259 CASE STUDY: FORTUNE COOKIES 260 SUMMARY 264 CHAPTER 11: CLOAKING, GEO-TARGETING F AND IP DELIVERY 2SS5_ ABOUT CLOAKING, GEO-TARGETING, AND IP DELIVERY 265 MORE ON GEO-TARGETING 266 A FEW WORDS ON JAVASCRIPT REDIRECT CLOAKING 267 THE ETHICAL DEBATE ON CLOAKING 267 CLOAKING DANGERS 268 USING THE META NOARCHIVE TAG 268 IMPLEMENTING CLOAKING 269 CLOAKING CASE STUDIES 290 RENDERING IMAGES AS TEXT 290 REDIRECTING EXCLUDED CONTENT 291 FEEDING SUBSCRIPTION-BASED CONTENT ONLY TO SPIDERS 291 IMPLEMENTING GEO-TARGETING 291 SUMMARY 298 CHAPTER 12: FOREIGN LANGUAGE SEO 299_ FOREIGN LANGUAGE OPTIMIZATION TIPS 299 INDICATING LANGUAGE AND REGION 300 SERVER LOCATION AND DOMAIN NAME 300 INCLUDE THE ADDRESS OF THE FOREIGN LOCATION IF POSSIBLE 301 DEALING WITH ACCENTED LETTERS (DIACRITICS) 301 XIII CONTENTS FOREIGN LANGUAGE SPAMMING 305 SUMMARY 306 CHAPTER 13: COPING WITH TECHNICAL ISSUES 307 UNRELIABLE WEB HOSTING OR DNS 307 CHANGING HOSTING PROVIDERS 308 CROSS-LINKING 309 SEO-AWARE SPLIT TESTING 310 DETECTING BROKEN LINKS 312 SUMMARY 318 CHAPTER 14: CASE STUDY: BUILDING AN E-COMMERCE STORE 319 ESTABLISHING THE REQUIREMENTS 319 IMPLEMENTING THE PRODUCT CATAIOG 320 SUMMARY 350 CHAPTER 15: SITE CLINIC: SO YOU HAVE A WEB SITE? 351 1. CREATING SITEMAPS 352 2. CREATING NEWS FEEDS 352 3. FIXING DUPLICATION IN TITLES AND META TAGS 352 4. GETTING LISTED IN REPUTABLE DIRECTORIES 352 5. SOLICITING AND EXCHANGING RELEVANT LINKS 353 6. BUYING LINKS 353 7. CREATING LINK BAIT 353 8. ADDING SOCIAL BOOKMARKING FUNCTIONALITY 354 9. STARTING A BLOG AND/OR FORUM 354 10. DEALING WITH A PURE FLASH OR AJAX SITE 354 11. PREVENTING BLACK HAT VICTIMIZATION 354 12. EXAMINING YOUR URLS FOR PROBLEMS 355 13. LOOKING FOR DUPLICATE CONTENT 355 14. ELIMINATING SESSION IDS 355 15. TWEAKING ON-PAGE FACTORS 355 SUMMARY 356 APPENDIX A: SIMPLE REGULAER EXPRESSIONS 357 GLOSSARY 389 INDEX 399 XIV
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author	Darie, Cristian Sirovich, Jaimie
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spellingShingle	Darie, Cristian Sirovich, Jaimie Professional search engine optimization with ASP.net a developer's guide to SEO Active server pages Program transformation (Computer programming) Search engines Web sites Design
title	Professional search engine optimization with ASP.net a developer's guide to SEO
title_auth	Professional search engine optimization with ASP.net a developer's guide to SEO
title_exact_search	Professional search engine optimization with ASP.net a developer's guide to SEO
title_full	Professional search engine optimization with ASP.net a developer's guide to SEO Cristian Darie ; Jaimie Sirovich
title_fullStr	Professional search engine optimization with ASP.net a developer's guide to SEO Cristian Darie ; Jaimie Sirovich
title_full_unstemmed	Professional search engine optimization with ASP.net a developer's guide to SEO Cristian Darie ; Jaimie Sirovich
title_short	Professional search engine optimization with ASP.net
title_sort	professional search engine optimization with asp net a developer s guide to seo
title_sub	a developer's guide to SEO
topic	Active server pages Program transformation (Computer programming) Search engines Web sites Design
topic_facet	Active server pages Program transformation (Computer programming) Search engines Web sites Design
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