Marketing in the 21st century: 1 New World marketing
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. [u.a.]
Praeger
2007
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| Edition: | 1. publ. |
| Series: | Praeger perspectives
|
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016086770&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | IX, 250 S. Ill., graph. Darst. |
| ISBN: | 9780275992767 |
Staff View
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| 245 | 1 | 0 | |a Marketing in the 21st century |n 1 |p New World marketing |c Bruce D. Keillor, general ed. |
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Record in the Search Index
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| adam_text | Contents
Set Introduction by Bruce D. Keillor vii
Part I World Marketing Strategy 1
1 The New Global Marketing Realities 3
Gary A. Knight
Part II Emerging Markets 23
2 Emerging Markets 25
Masaaki (Mike) Kotabe
3 Tackling Consumers in Central and Eastern Europe 4g
Gerhard A. Wiihrer and Dana Nicoleta Lascu
4 Manufacturing and Selling in China 65
George O. White III, Yeqing Bao, and Lance Eliot Brouthers
5 Complexities of the Indian Consumer Market 81
Rajshekhar (Raj) G. Javalgi andAshutosh Dixit
6 What Is in a Name? Transferring Brands to China 93
Julie Mo, Jason McNicol, and Lance Eliot Brouthers
vi Contents
Part III Managing World Markets 107
7 Culture and International Marketing 109
Vern Terpstra
8 Global Value Added Strategies 134
John Caslione
Part IV Customers: The Forgotten Participants in World Markets 153
9 The Value of Qualitative Research for International Marketers: 155
Cross Cultural Issues and Recommendations
Rajshekhar (Raj) G. Javalgi, Robert B. Young, and Robert F. Scherer
10 Negotiations in International Marketing 175
Allan Bird and Lynn E. Metcalf
11 It Is the Distribution, Stupid! 197
Andrew R. Thomas and Timothy J. Wilkinson
12 Global Customer Service 211
Calin Veghes
13 Global Marketing and Ethics 221
Andrew R. Thomas and Timothy J. Wilkinson
Index 231
About the Editors and Contributors 245
|
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV022881806 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:05:20Z |
| institution | BVB |
| isbn | 9780275992767 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016086770 |
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| physical | IX, 250 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Praeger |
| record_format | marc |
| series2 | Praeger perspectives |
| spellingShingle | Marketing in the 21st century |
| title | Marketing in the 21st century |
| title_auth | Marketing in the 21st century |
| title_exact_search | Marketing in the 21st century |
| title_full | Marketing in the 21st century 1 New World marketing Bruce D. Keillor, general ed. |
| title_fullStr | Marketing in the 21st century 1 New World marketing Bruce D. Keillor, general ed. |
| title_full_unstemmed | Marketing in the 21st century 1 New World marketing Bruce D. Keillor, general ed. |
| title_short | Marketing in the 21st century |
| title_sort | marketing in the 21st century new world marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016086770&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV022881782 |
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