Political campaign communication principles and practices - Trent, Judith S.; Friedenberg, Robert V. (Rowman & Littlefield, 2008)
Includes bibliographical references (p. 423-425) and index
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns
Keywords: Political campaigns; Communication in politics; Medien; Politik; Politische Sprache; Kommunikation; Rhetorik; Wahlkampf; Politische Kampagne; Politische Kommunikation; USA