Verfügbarkeit: Effective Sales Promotion | Technische Universität München

Effective Sales Promotion:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Bauer, Hans H. 1947- (VerfasserIn), Görtz, Gunnar (VerfasserIn), Haber, Tobias E. 1975- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Mannheim Universität Mannheim Institut f. Marktorientierte Unternehmensführung 2007
Schriftenreihe:	Series Management-Know-how M87
Schlagwörter:	Sales-promotion Konsumgüterindustrie
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865148&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	28 S.
ISBN:	9783893333547 3893333541

Internformat

MARC


LEADER	00000nam a2200000 cb4500
001	BV022659268
003	DE-604
005	20101022
007	t\|
008	070830s2007 gw \|\|\|\| 00\|\|\| eng d
015			\|a 07,N36,0622 \|2 dnb
016	7		\|a 985289562 \|2 DE-101
020			\|a 9783893333547 \|c Pb. : EUR 25.00 \|9 978-3-89333-354-7
020			\|a 3893333541 \|c Pb. : EUR 25.00 \|9 3-89333-354-1
024	3		\|a 9783893333547
035			\|a (OCoLC)216916641
035			\|a (DE-599)DNB985289562
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
044			\|a gw \|c XA-DE-BW
049			\|a DE-1049 \|a DE-12 \|a DE-1051
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Bauer, Hans H. \|d 1947- \|e Verfasser \|0 (DE-588)123043999 \|4 aut
245	1	0	\|a Effective Sales Promotion \|c H. H. Bauer ; G. Görtz ; T. E. Haber
264		1	\|a Mannheim \|b Universität Mannheim Institut f. Marktorientierte Unternehmensführung \|c 2007
300			\|a 28 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	1		\|a Series Management-Know-how \|v M87
650	0	7	\|a Sales-promotion \|0 (DE-588)4076968-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Konsumgüterindustrie \|0 (DE-588)4194766-6 \|2 gnd \|9 rswk-swf
689	0	0	\|a Sales-promotion \|0 (DE-588)4076968-9 \|D s
689	0	1	\|a Konsumgüterindustrie \|0 (DE-588)4194766-6 \|D s
689	0		\|8 1\p \|5 DE-604
700	1		\|a Görtz, Gunnar \|e Verfasser \|0 (DE-588)124642314 \|4 aut
700	1		\|a Haber, Tobias E. \|d 1975- \|e Verfasser \|0 (DE-588)130106739 \|4 aut
830		0	\|a Series Management-Know-how \|v M87 \|w (DE-604)BV013851118 \|9 M87
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865148&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-015865148

Datensatz im Suchindex

_version_	1819282179971088384
adam_text	BAUER/GORTZ/HABER EFFECTIVE SALES PROMOTION INDEX OF CONTENT 1. THE SIGNIFICANCE OF OBJECTIVE-ORIENTED SALES PROMOTIONS 1 2. OBJECTIVES OF SALES PROMOTIONS 1 2.1. PROMOTIONAL OBJECTIVES OF MANUFACTURERS AND RETAILERS 1 2.2. STORE SWITCHING 2 2.3. BRAND SWITCHING 4 2.4. COMMON OBJECTIVES OF MANUFACTURERS AND RETAILERS 5 2.4.1. NEW CUSTOMER ACQUISITION 5 2.4.2. UPGRADING 6 2.4.3. ADDITIONAL SALES 6 3. THE EFFECTS OF INDIVIDUAL PROMOTIONAL TOOLS - RESULTS OF A STUDY 8 3.1. PROCEDURAL METHOD USED IN THE STUDY 8 3.2. COUPONS 9 3.3. FLYERS 12 3.4. SECONDARY PLACEMENTS 13 3.5. CONTESTS 15 3.6. PRODUCT ADD-ONS AND EXTRAS 17 3.7. BONUS PACKAGES 19 3.8. PRODUCT SAMPLES 20 4. CONCLUSION 23 PPN: 271035447 TITEL: EFFECTIVE SALES PROMOTION / H. H. BAUER; G. GOERTZ; T. E. HABER. - MANNHEIM : UNIVERSITAET MANNHEIM INSTITUT F. MARKTORIENTIERTE UNTERNEHMENSFUEHRUNG, 2007 ISBN: 978-3-89333-354-7PB.EUR 25.00; 3-89333-354-1PB.EUR 25.00 BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND
any_adam_object	1
author	Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975-
author_GND	(DE-588)123043999 (DE-588)124642314 (DE-588)130106739
author_facet	Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975-
author_role	aut aut aut
author_sort	Bauer, Hans H. 1947-
author_variant	h h b hh hhb g g gg t e h te teh
building	Verbundindex
bvnumber	BV022659268
classification_rvk	QP 600
ctrlnum	(OCoLC)216916641 (DE-599)DNB985289562
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01952nam a2200469 cb4500</leader><controlfield tag="001">BV022659268</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20101022 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">070830s2007 gw \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N36,0622</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">985289562</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783893333547</subfield><subfield code="c">Pb. : EUR 25.00</subfield><subfield code="9">978-3-89333-354-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3893333541</subfield><subfield code="c">Pb. : EUR 25.00</subfield><subfield code="9">3-89333-354-1</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783893333547</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)216916641</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB985289562</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bauer, Hans H.</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123043999</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective Sales Promotion</subfield><subfield code="c">H. H. Bauer ; G. Görtz ; T. E. Haber</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mannheim</subfield><subfield code="b">Universität Mannheim Institut f. Marktorientierte Unternehmensführung</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">28 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Series Management-Know-how</subfield><subfield code="v">M87</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Konsumgüterindustrie</subfield><subfield code="0">(DE-588)4194766-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Konsumgüterindustrie</subfield><subfield code="0">(DE-588)4194766-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Görtz, Gunnar</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124642314</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Haber, Tobias E.</subfield><subfield code="d">1975-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130106739</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Series Management-Know-how</subfield><subfield code="v">M87</subfield><subfield code="w">(DE-604)BV013851118</subfield><subfield code="9">M87</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865148&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015865148</subfield></datafield></record></collection>
id	DE-604.BV022659268
illustrated	Not Illustrated
indexdate	2024-12-20T13:00:37Z
institution	BVB
isbn	9783893333547 3893333541
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015865148
oclc_num	216916641
open_access_boolean
owner	DE-1049 DE-12 DE-1051
owner_facet	DE-1049 DE-12 DE-1051
physical	28 S.
publishDate	2007
publishDateSearch	2007
publishDateSort	2007
publisher	Universität Mannheim Institut f. Marktorientierte Unternehmensführung
record_format	marc
series	Series Management-Know-how
series2	Series Management-Know-how
spellingShingle	Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975- Effective Sales Promotion Series Management-Know-how Sales-promotion (DE-588)4076968-9 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd
subject_GND	(DE-588)4076968-9 (DE-588)4194766-6
title	Effective Sales Promotion
title_auth	Effective Sales Promotion
title_exact_search	Effective Sales Promotion
title_full	Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber
title_fullStr	Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber
title_full_unstemmed	Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber
title_short	Effective Sales Promotion
title_sort	effective sales promotion
topic	Sales-promotion (DE-588)4076968-9 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd
topic_facet	Sales-promotion Konsumgüterindustrie
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865148&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV013851118
work_keys_str_mv	AT bauerhansh effectivesalespromotion AT gortzgunnar effectivesalespromotion AT habertobiase effectivesalespromotion

Verfügbarkeit

‌

Inhaltsverzeichnis