Scale and scope effects on advertising agency costs:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, Mass.
National Bureau of Economic Research
1990
|
| Schriftenreihe: | Working paper series / National Bureau of Economic Research
3463 |
| Schlagwörter: | |
| Umfang: | 58 S. graph. Darst. |
Internformat
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| 650 | 4 | |a Economies of scale |z United States |x Econometric models | |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV022587155 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:58:51Z |
| institution | BVB |
| language | English |
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| series2 | Working paper series / National Bureau of Economic Research |
| spelling | Silk, Alvin J. Verfasser (DE-588)128832444 aut Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt Cambridge, Mass. National Bureau of Economic Research 1990 58 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper series / National Bureau of Economic Research 3463 Ökonometrisches Modell Advertising agencies United States Econometric models Economies of scale United States Econometric models USA Berndt, Ernst T. Verfasser aut National Bureau of Economic Research Working paper series 3463 (DE-604)BV002801238 3463 |
| spellingShingle | Silk, Alvin J. Berndt, Ernst T. Scale and scope effects on advertising agency costs Ökonometrisches Modell Advertising agencies United States Econometric models Economies of scale United States Econometric models |
| title | Scale and scope effects on advertising agency costs |
| title_auth | Scale and scope effects on advertising agency costs |
| title_exact_search | Scale and scope effects on advertising agency costs |
| title_full | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_fullStr | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_full_unstemmed | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_short | Scale and scope effects on advertising agency costs |
| title_sort | scale and scope effects on advertising agency costs |
| topic | Ökonometrisches Modell Advertising agencies United States Econometric models Economies of scale United States Econometric models |
| topic_facet | Ökonometrisches Modell Advertising agencies United States Econometric models Economies of scale United States Econometric models USA |
| volume_link | (DE-604)BV002801238 |
| work_keys_str_mv | AT silkalvinj scaleandscopeeffectsonadvertisingagencycosts AT berndternstt scaleandscopeeffectsonadvertisingagencycosts |