Consumer subjective well-being as a core concept in marketing: theoretical basis and application to the automotive sector
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Lohmar ; Köln
Eul
2007
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Reihe Marketing
32 |
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=2969251&prov=M&dok_var=1&dok_ext=htm |
| Umfang: | XXVI, 394 S. graph. Darst. 21 cm, 600 gr. |
| ISBN: | 9783899365818 389936581X |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV022540251 | ||
| 003 | DE-604 | ||
| 005 | 20070926 | ||
| 007 | t| | ||
| 008 | 070801s2007 gw d||| m||| 00||| eng d | ||
| 015 | |a 07,N27,1275 |2 dnb | ||
| 015 | |a 07,A31,1445 |2 dnb | ||
| 016 | 7 | |a 984470387 |2 DE-101 | |
| 020 | |a 9783899365818 |c kart. : EUR 57.00 |9 978-3-89936-581-8 | ||
| 020 | |a 389936581X |c kart. : EUR 57.00 |9 3-89936-581-X | ||
| 024 | 3 | |a 9783899365818 | |
| 035 | |a (OCoLC)180747184 | ||
| 035 | |a (DE-599)DNB984470387 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE-NW | ||
| 049 | |a DE-12 |a DE-188 | ||
| 082 | 0 | |a 338.4762920688 |2 22/ger | |
| 082 | 0 | |a 658.834 |2 22/ger | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 330 |2 sdnb | ||
| 100 | 1 | |a Kressmann, Frank |d 1973- |e Verfasser |0 (DE-588)132449684 |4 aut | |
| 245 | 1 | 0 | |a Consumer subjective well-being as a core concept in marketing |b theoretical basis and application to the automotive sector |c Frank Kressmann. With a pref. by Frank Huber |
| 246 | 1 | 3 | |a Consumer subjective well-being as a core concept in marketing - theoretical basis, antecedents and consequences in special consideration of consumer-brand relationships, and application to the automotive sector |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Lohmar ; Köln |b Eul |c 2007 | |
| 300 | |a XXVI, 394 S. |b graph. Darst. |c 21 cm, 600 gr. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Reihe Marketing |v 32 | |
| 502 | |a Zugl.: Mainz, Univ., Diss., 2006 | ||
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markentreue |0 (DE-588)4168905-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a BMW 7er Reihe |0 (DE-588)4229608-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kraftfahrzeugindustrie |0 (DE-588)4032690-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Kraftfahrzeugindustrie |0 (DE-588)4032690-1 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 2 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |D s |
| 689 | 1 | 3 | |a Markentreue |0 (DE-588)4168905-7 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a BMW 7er Reihe |0 (DE-588)4229608-0 |D s |
| 689 | 2 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 2 | 2 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |D s |
| 689 | 2 | 3 | |a Markentreue |0 (DE-588)4168905-7 |D s |
| 689 | 2 | |5 DE-188 | |
| 830 | 0 | |a Reihe Marketing |v 32 |w (DE-604)BV011297884 |9 32 | |
| 856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=2969251&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-015746713 | |
Datensatz im Suchindex
| _version_ | 1818964219483127808 |
|---|---|
| any_adam_object | |
| author | Kressmann, Frank 1973- |
| author_GND | (DE-588)132449684 |
| author_facet | Kressmann, Frank 1973- |
| author_role | aut |
| author_sort | Kressmann, Frank 1973- |
| author_variant | f k fk |
| building | Verbundindex |
| bvnumber | BV022540251 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)180747184 (DE-599)DNB984470387 |
| dewey-full | 338.4762920688 658.834 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 338 - Production 658 - General management |
| dewey-raw | 338.4762920688 658.834 |
| dewey-search | 338.4762920688 658.834 |
| dewey-sort | 3338.4762920688 |
| dewey-tens | 330 - Economics 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02965nam a2200709 cb4500</leader><controlfield tag="001">BV022540251</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20070926 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">070801s2007 gw d||| m||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N27,1275</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,A31,1445</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">984470387</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783899365818</subfield><subfield code="c">kart. : EUR 57.00</subfield><subfield code="9">978-3-89936-581-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">389936581X</subfield><subfield code="c">kart. : EUR 57.00</subfield><subfield code="9">3-89936-581-X</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783899365818</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)180747184</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB984470387</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-NW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.4762920688</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.834</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kressmann, Frank</subfield><subfield code="d">1973-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)132449684</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer subjective well-being as a core concept in marketing</subfield><subfield code="b">theoretical basis and application to the automotive sector</subfield><subfield code="c">Frank Kressmann. With a pref. by Frank Huber</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Consumer subjective well-being as a core concept in marketing - theoretical basis, antecedents and consequences in special consideration of consumer-brand relationships, and application to the automotive sector</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lohmar ; Köln</subfield><subfield code="b">Eul</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 394 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">21 cm, 600 gr.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Reihe Marketing</subfield><subfield code="v">32</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Zugl.: Mainz, Univ., Diss., 2006</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markentreue</subfield><subfield code="0">(DE-588)4168905-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">BMW 7er Reihe</subfield><subfield code="0">(DE-588)4229608-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kraftfahrzeugindustrie</subfield><subfield code="0">(DE-588)4032690-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kraftfahrzeugindustrie</subfield><subfield code="0">(DE-588)4032690-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Markentreue</subfield><subfield code="0">(DE-588)4168905-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">BMW 7er Reihe</subfield><subfield code="0">(DE-588)4229608-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="3"><subfield code="a">Markentreue</subfield><subfield code="0">(DE-588)4168905-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Reihe Marketing</subfield><subfield code="v">32</subfield><subfield code="w">(DE-604)BV011297884</subfield><subfield code="9">32</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=2969251&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015746713</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV022540251 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:57:38Z |
| institution | BVB |
| isbn | 9783899365818 389936581X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015746713 |
| oclc_num | 180747184 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | XXVI, 394 S. graph. Darst. 21 cm, 600 gr. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Eul |
| record_format | marc |
| series | Reihe Marketing |
| series2 | Reihe Marketing |
| spelling | Kressmann, Frank 1973- Verfasser (DE-588)132449684 aut Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector Frank Kressmann. With a pref. by Frank Huber Consumer subjective well-being as a core concept in marketing - theoretical basis, antecedents and consequences in special consideration of consumer-brand relationships, and application to the automotive sector 1. Aufl. Lohmar ; Köln Eul 2007 XXVI, 394 S. graph. Darst. 21 cm, 600 gr. txt rdacontent n rdamedia nc rdacarrier Reihe Marketing 32 Zugl.: Mainz, Univ., Diss., 2006 Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf BMW 7er Reihe (DE-588)4229608-0 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Kraftfahrzeugindustrie (DE-588)4032690-1 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketing (DE-588)4037589-4 s Verbraucherzufriedenheit (DE-588)4129147-5 s Markentreue (DE-588)4168905-7 s DE-188 BMW 7er Reihe (DE-588)4229608-0 s Kundenmanagement (DE-588)4236865-0 s Reihe Marketing 32 (DE-604)BV011297884 32 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2969251&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Kressmann, Frank 1973- Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector Reihe Marketing Kundenmanagement (DE-588)4236865-0 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markentreue (DE-588)4168905-7 gnd BMW 7er Reihe (DE-588)4229608-0 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4129147-5 (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4168905-7 (DE-588)4229608-0 (DE-588)4032690-1 (DE-588)4113937-9 |
| title | Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector |
| title_alt | Consumer subjective well-being as a core concept in marketing - theoretical basis, antecedents and consequences in special consideration of consumer-brand relationships, and application to the automotive sector |
| title_auth | Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector |
| title_exact_search | Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector |
| title_full | Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector Frank Kressmann. With a pref. by Frank Huber |
| title_fullStr | Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector Frank Kressmann. With a pref. by Frank Huber |
| title_full_unstemmed | Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector Frank Kressmann. With a pref. by Frank Huber |
| title_short | Consumer subjective well-being as a core concept in marketing |
| title_sort | consumer subjective well being as a core concept in marketing theoretical basis and application to the automotive sector |
| title_sub | theoretical basis and application to the automotive sector |
| topic | Kundenmanagement (DE-588)4236865-0 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markentreue (DE-588)4168905-7 gnd BMW 7er Reihe (DE-588)4229608-0 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| topic_facet | Kundenmanagement Verbraucherzufriedenheit Marketing Verbraucherverhalten Markentreue BMW 7er Reihe Kraftfahrzeugindustrie Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2969251&prov=M&dok_var=1&dok_ext=htm |
| volume_link | (DE-604)BV011297884 |
| work_keys_str_mv | AT kressmannfrank consumersubjectivewellbeingasacoreconceptinmarketingtheoreticalbasisandapplicationtotheautomotivesector AT kressmannfrank consumersubjectivewellbeingasacoreconceptinmarketingtheoreticalbasisantecedentsandconsequencesinspecialconsiderationofconsumerbrandrelationshipsandapplicationtotheautomotivesector |