Consumer subjective well-being as a core concept in marketing theoretical basis and application to the automotive sector - Kressmann, Frank 1973- (Eul, 2007)
Keywords: Kundenmanagement; Verbraucherzufriedenheit; Marketing; Verbraucherverhalten; Markentreue; BMW 7er Reihe; Kraftfahrzeugindustrie; Hochschulschrift