Financial services marketing: an international guide to principles and practice
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Elsevier, BH
2007
|
| Edition: | 1. ed. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015697457&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Includes bibliographical references (p. [381]-389) and index |
| Physical Description: | XVI, 400 S. Ill., graph. Darst. 25 cm |
| ISBN: | 9780750669979 0750669977 |
Staff View
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| 245 | 1 | 0 | |a Financial services marketing |b an international guide to principles and practice |c Christine T. Ennew and Nigel Waite |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier, BH |c 2007 | |
| 300 | |a XVI, 400 S. |b Ill., graph. Darst. |c 25 cm | ||
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Contents
Foreword
Preface
Acknowledgements
Parti; Context and Strategy
1
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
2
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
3
3.1
3.2
3.3
3.4
vi
3.5
3.6
3.7
Analysing the marketing environment
4.1
4.2
4.3
4.4
4.5
4.6
4.7
Strategic development and marketing planning
5.1
5.2
5.3
5.4
5.5
Internationalization strategies for financial services 111
6.1
6.2
6.3
6.4
6.5
6.6
6.7
6.8
Understanding the financial services consumer
7.1
7.2
7.3
7.4
7.5
Segmentation targeting and positioning
8.1
8.2
8.3
8.4
8.5
8.6
8.7
8.8
8.9
Contents
Partii:
9
9.1
9.2
9.3
9.4
9.5
9.6
10
10.1
10.2
10.3
10.4
10.5
10.6
10.7
11
11.1
11.2
11.3
11.4
11.5
12
12.1
12.2
12.3
12.4
12.5
12.6
12.7
12.8
13
13.1
13.2
13.3
13.4
13.5
Partili:
14
14.1
14.2
14.3
14.4
viii Contents
14.5
14.6
14.7
14.8
14.9
14.10
15
15.1
15.2
15.3
15.4
15.5
15.6
15.7
15.8
16
16.1
16.2
16.3
16.4
16.5
16.6
17
17.1
17.2
17.3
17.4
17.5
17.6
17.7
17.8
17.9
17.10
17.11
Bibliography
Index |
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| callnumber-subject | HG - Finance |
| classification_rvk | QK 000 QK 370 |
| ctrlnum | (OCoLC)254527992 (DE-599)BVBBV022490235 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV022490235 |
| illustrated | Illustrated |
| indexdate | 2025-03-31T20:04:27Z |
| institution | BVB |
| isbn | 9780750669979 0750669977 |
| language | English |
| lccn | 2006931101 |
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| physical | XVI, 400 S. Ill., graph. Darst. 25 cm |
| publishDate | 2007 |
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| spelling | Ennew, Christine Verfasser aut Financial services marketing an international guide to principles and practice Christine T. Ennew and Nigel Waite 1. ed. Amsterdam [u.a.] Elsevier, BH 2007 XVI, 400 S. Ill., graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [381]-389) and index Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Finanzmarketing (DE-588)4426078-7 s DE-604 Waite, Nigel Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015697457&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ennew, Christine Waite, Nigel Financial services marketing an international guide to principles and practice Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd |
| subject_GND | (DE-588)4426078-7 |
| title | Financial services marketing an international guide to principles and practice |
| title_auth | Financial services marketing an international guide to principles and practice |
| title_exact_search | Financial services marketing an international guide to principles and practice |
| title_full | Financial services marketing an international guide to principles and practice Christine T. Ennew and Nigel Waite |
| title_fullStr | Financial services marketing an international guide to principles and practice Christine T. Ennew and Nigel Waite |
| title_full_unstemmed | Financial services marketing an international guide to principles and practice Christine T. Ennew and Nigel Waite |
| title_short | Financial services marketing |
| title_sort | financial services marketing an international guide to principles and practice |
| title_sub | an international guide to principles and practice |
| topic | Financial services industry Marketing Finanzmarketing (DE-588)4426078-7 gnd |
| topic_facet | Financial services industry Marketing Finanzmarketing |
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