Influence: the psychology of persuasion

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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Bibliographic Details
Main Author: Cialdini, Robert B. 1945- (Author)
Format: Book
Language:English
Published: New York Collins 2007
Edition:Rev. ed., 1. Collins business essentials ed.
Series:Collins business essentials
Subjects:
Summary:Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Physical Description:XIV, 320 S. Ill.
ISBN:9780061241895