Influence: the psychology of persuasion

Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

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Bibliographische Detailangaben
Beteilige Person: Cialdini, Robert B. 1945- (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: New York Collins 2007
Ausgabe:Rev. ed., 1. Collins business essentials ed.
Schriftenreihe:Collins business essentials
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Zusammenfassung:Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Umfang:XIV, 320 S. Ill.
ISBN:9780061241895