Shoveling smoke advertising and globalization in contemporary India - Mazzarella, William (Oxford Univ. Press, 2004)
Originally presented as the author's thesis (Ph. D.)--2000 - Includes index - Includes bibliographical references (p. [331]-349) Durham : Duke University Press, 2003.
Keywords: Gesellschaft; Globalisierung; Advertising -- Social aspects -- India; Advertising -- India; Consumption (Economics) -- India; Globalization -- Economic aspects -- India; Marketing -- India; Werbung; Indien; Hochschulschrift