Verfügbarkeit: Strategic retail management | Technische Universität München

Strategic retail management: text and international cases

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Bibliographische Detailangaben
Beteiligte Personen:	Zentes, Joachim 1947- (VerfasserIn), Morschett, Dirk 1970- (VerfasserIn), Schramm-Klein, Hanna 1974- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Wiesbaden Gabler 2007
Ausgabe:	1. ed.
Schlagwörter:	Retail trade > Management Retail trade > Management > Case studies Einzelhandel Strategisches Management Einzelhandelsbetrieb Fallstudiensammlung Lehrbuch
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=2877047&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015450013&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015450013&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturverz. S. 337 - 361
Umfang:	VIII, 366 S. Ill., graph. Darst., Kt.
ISBN:	9783834902870 383490287X

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Preface Introduction Part I Formats and Players in Retailing Chapter Case Study: Chapter Case Study: Media Chapter Case Study: Esprit Part II Strategic Marketing in Retailing Chapter Case Study: Chapter Case Study: Chapter Case Study: IKEA Part III Marketing Mix in Retailing Chapter Selection Case Study: Chapter Case Study: Coop (Switzerland) VII Brief Contents Chapter Case Study: Wal-Mart Chapter Case Study: Chapter Case Study: Tesco Part IV Buying, Logistics and Performance Measurement Chapter Case Study: Kingfisher Chapter Case Study: Sainsbury s Chapter Inf Case Study: Benetton Chapter Case Study: Metro References Index VIII Joachim Zentes I Hanna Strategie Management Strategic Retail Management Cases is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing compa¬ nies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail manage¬ ment and to present some best practices. The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources. Strategic Retail Management is targeted primarily at stu¬ dents in their third and fourth academic year (undergraduate and graduate level) in the field of Business Administra¬ tion/Marketing/Management at different institutions, such as universities, academies and business schools. In addition, practitioners in the consumer goods industry and in retailing companies who wish to obtain information on current retail concepts will also benefit from reading this book.
any_adam_object	1
author	Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974-
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author_sort	Zentes, Joachim 1947-
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callnumber-subject	HF - Commerce
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dewey-full	658.87 381.1068
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dewey-ones	658 - General management 381 - Commerce (Trade)
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dewey-search	658.87 381.1068
dewey-sort	3658.87
dewey-tens	650 - Management and auxiliary services 380 - Commerce, communications, transportation
discipline	Wirtschaftswissenschaften
edition	1. ed.
format	Book
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genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Fallstudiensammlung Lehrbuch
id	DE-604.BV022239058
illustrated	Illustrated
indexdate	2024-12-20T12:50:48Z
institution	BVB
isbn	9783834902870 383490287X
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015450013
oclc_num	180973093
open_access_boolean
owner	DE-739 DE-91 DE-BY-TUM DE-1049 DE-12 DE-M347 DE-860 DE-703 DE-355 DE-BY-UBR DE-573 DE-2070s DE-188 DE-83
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physical	VIII, 366 S. Ill., graph. Darst., Kt.
publishDate	2007
publishDateSearch	2007
publishDateSort	2007
publisher	Gabler
record_format	marc
spellingShingle	Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- Strategic retail management text and international cases Retail trade Management Retail trade Management Case studies Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd
subject_GND	(DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4013974-8 (DE-588)4522595-3 (DE-588)4123623-3
title	Strategic retail management text and international cases
title_auth	Strategic retail management text and international cases
title_exact_search	Strategic retail management text and international cases
title_full	Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_fullStr	Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_full_unstemmed	Strategic retail management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_short	Strategic retail management
title_sort	strategic retail management text and international cases
title_sub	text and international cases
topic	Retail trade Management Retail trade Management Case studies Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd
topic_facet	Retail trade Management Retail trade Management Case studies Einzelhandel Strategisches Management Einzelhandelsbetrieb Fallstudiensammlung Lehrbuch
url	http://deposit.dnb.de/cgi-bin/dokserv?id=2877047&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015450013&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015450013&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT zentesjoachim strategicretailmanagementtextandinternationalcases AT morschettdirk strategicretailmanagementtextandinternationalcases AT schrammkleinhanna strategicretailmanagementtextandinternationalcases

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