Verfügbarkeit: Managing customers as investments | Technische Universität München

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Bibliographische Detailangaben
Beteiligte Personen:	Gupta, Sunil (VerfasserIn), Lehmann, Donald R. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Upper Saddle River, NJ Wharton School Publ. 2006
Ausgabe:	2. print.
Schlagwörter:	Relationship marketing Customer relations Marketing > Management Kundenmanagement Investitionsverhalten Strategisches Management Marketingmanagement Kundenwert Beziehungsmarketing
Beschreibung:	Includes bibliographical references (p. 187-198) and index
Umfang:	XVII, 205 S. graph. Darst. 24 cm
ISBN:	0131428950

Internformat

MARC


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245	1	0	\|a Managing customers as investments \|b the strategic value of customers in the long run \|c Sunil Gupta ; Donald R. Lehmann
250			\|a 2. print.
264		1	\|a Upper Saddle River, NJ \|b Wharton School Publ. \|c 2006
300			\|a XVII, 205 S. \|b graph. Darst. \|c 24 cm
336			\|b txt \|2 rdacontent
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500			\|a Includes bibliographical references (p. 187-198) and index
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650		4	\|a Customer relations
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Datensatz im Suchindex

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classification_rvk	QP 620
ctrlnum	(OCoLC)634905512 (DE-599)BVBBV022237790
dewey-full	658.8/12
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/12
dewey-search	658.8/12
dewey-sort	3658.8 212
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. print.
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physical	XVII, 205 S. graph. Darst. 24 cm
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spelling	Gupta, Sunil Verfasser aut Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann 2. print. Upper Saddle River, NJ Wharton School Publ. 2006 XVII, 205 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 187-198) and index Relationship marketing Customer relations Marketing Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Investitionsverhalten (DE-588)4114046-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s Marketingmanagement (DE-588)4168907-0 s DE-604 Kundenwert (DE-588)4515875-7 s Investitionsverhalten (DE-588)4114046-1 s Strategisches Management (DE-588)4124261-0 s DE-188 Lehmann, Donald R. Verfasser aut
spellingShingle	Gupta, Sunil Lehmann, Donald R. Managing customers as investments the strategic value of customers in the long run Relationship marketing Customer relations Marketing Management Kundenmanagement (DE-588)4236865-0 gnd Investitionsverhalten (DE-588)4114046-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd
subject_GND	(DE-588)4236865-0 (DE-588)4114046-1 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4515875-7 (DE-588)4789127-0
title	Managing customers as investments the strategic value of customers in the long run
title_auth	Managing customers as investments the strategic value of customers in the long run
title_exact_search	Managing customers as investments the strategic value of customers in the long run
title_full	Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann
title_fullStr	Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann
title_full_unstemmed	Managing customers as investments the strategic value of customers in the long run Sunil Gupta ; Donald R. Lehmann
title_short	Managing customers as investments
title_sort	managing customers as investments the strategic value of customers in the long run
title_sub	the strategic value of customers in the long run
topic	Relationship marketing Customer relations Marketing Management Kundenmanagement (DE-588)4236865-0 gnd Investitionsverhalten (DE-588)4114046-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd Beziehungsmarketing (DE-588)4789127-0 gnd
topic_facet	Relationship marketing Customer relations Marketing Management Kundenmanagement Investitionsverhalten Strategisches Management Marketingmanagement Kundenwert Beziehungsmarketing
work_keys_str_mv	AT guptasunil managingcustomersasinvestmentsthestrategicvalueofcustomersinthelongrun AT lehmanndonaldr managingcustomersasinvestmentsthestrategicvalueofcustomersinthelongrun

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