Verfügbarkeit: Blue ocean strategy | Technische Universität München

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Bibliographische Detailangaben
Beteiligte Personen:	Kim, W. Chan (VerfasserIn), Mauborgne, Renée (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass. Harvard Business School Press 2006
Ausgabe:	[Nachdr.]
Schlagwörter:	Kooperation Neues Produkt Marktsegmentierung Unternehmen Marktergebnis Markterschließung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	XV, 240 S. graph. Darst.
ISBN:	1591396190 9781591396192

Internformat

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Datensatz im Suchindex

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adam_text	Contents Preface Acknowledgments Part One: Blue Ocean Strategy 1 2 Part Two: Formulating Blue Ocean Strategy 3 4 5 6 viii Contents Part Three: Executing Blue Ocean Strategy 7 8 9 of Blue Ocean Strategy Appendix A Appendix AppendixC Notes Bibliography Index About the Authors
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author	Kim, W. Chan Mauborgne, Renée
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isbn	1591396190 9781591396192
language	English
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physical	XV, 240 S. graph. Darst.
publishDate	2006
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publisher	Harvard Business School Press
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spellingShingle	Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant Kooperation (DE-588)4032386-9 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
subject_GND	(DE-588)4032386-9 (DE-588)4171552-4 (DE-588)4037644-8 (DE-588)4061963-1 (DE-588)4351708-0 (DE-588)4114519-7
title	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_auth	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_exact_search	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_full	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_fullStr	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_full_unstemmed	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne
title_short	Blue ocean strategy
title_sort	blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_sub	how to create uncontested market space and make the competition irrelevant
topic	Kooperation (DE-588)4032386-9 gnd Neues Produkt (DE-588)4171552-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Marktergebnis (DE-588)4351708-0 gnd Markterschließung (DE-588)4114519-7 gnd
topic_facet	Kooperation Neues Produkt Marktsegmentierung Unternehmen Marktergebnis Markterschließung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015059118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kimwchan blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant AT mauborgnerenee blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant

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