An introduction to international marketing: a guide to going global
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Page
1998
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Marketing in action series
|
| Schlagwörter: | |
| Abstract: | This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike. |
| Beschreibung: | Literaturverz. S. [177] - 180 |
| Umfang: | V, 186 S. Ill. |
| ISBN: | 0749422467 |
Internformat
MARC
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| 300 | |a V, 186 S. |b Ill. | ||
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| 490 | 0 | |a Marketing in action series | |
| 500 | |a Literaturverz. S. [177] - 180 | ||
| 520 | 3 | |a This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike. | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Produktpolitik |0 (DE-588)4134655-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| author | Lewis, Keith 1940- Housden, Matthew |
| author_GND | (DE-588)128763337 |
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| author_role | aut aut |
| author_sort | Lewis, Keith 1940- |
| author_variant | k l kl m h mh |
| building | Verbundindex |
| bvnumber | BV021946118 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)40558701 (DE-599)BVBBV021946118 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV021946118 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:45:29Z |
| institution | BVB |
| isbn | 0749422467 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015161268 |
| oclc_num | 40558701 |
| open_access_boolean | |
| owner | DE-706 DE-11 |
| owner_facet | DE-706 DE-11 |
| physical | V, 186 S. Ill. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Page |
| record_format | marc |
| series2 | Marketing in action series |
| spelling | Lewis, Keith 1940- Verfasser (DE-588)128763337 aut An introduction to international marketing a guide to going global 1. publ. London Page 1998 V, 186 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing in action series Literaturverz. S. [177] - 180 This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike. Export marketing Produktpolitik (DE-588)4134655-5 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Internationales Management (DE-588)4114040-0 s DE-604 Internationales Marketing (DE-588)4125431-4 s Produktpolitik (DE-588)4134655-5 s Housden, Matthew Verfasser aut |
| spellingShingle | Lewis, Keith 1940- Housden, Matthew An introduction to international marketing a guide to going global Export marketing Produktpolitik (DE-588)4134655-5 gnd Internationales Marketing (DE-588)4125431-4 gnd Internationales Management (DE-588)4114040-0 gnd |
| subject_GND | (DE-588)4134655-5 (DE-588)4125431-4 (DE-588)4114040-0 |
| title | An introduction to international marketing a guide to going global |
| title_auth | An introduction to international marketing a guide to going global |
| title_exact_search | An introduction to international marketing a guide to going global |
| title_full | An introduction to international marketing a guide to going global |
| title_fullStr | An introduction to international marketing a guide to going global |
| title_full_unstemmed | An introduction to international marketing a guide to going global |
| title_short | An introduction to international marketing |
| title_sort | an introduction to international marketing a guide to going global |
| title_sub | a guide to going global |
| topic | Export marketing Produktpolitik (DE-588)4134655-5 gnd Internationales Marketing (DE-588)4125431-4 gnd Internationales Management (DE-588)4114040-0 gnd |
| topic_facet | Export marketing Produktpolitik Internationales Marketing Internationales Management |
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