International marketing: a cultural approach
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Prentice Hall
1993
|
| Ausgabe: | 1. print. |
| Schlagwörter: | |
| Beschreibung: | Aus dem Franz. übers. |
| Umfang: | XII, 494 S. |
| ISBN: | 0131945807 |
Internformat
MARC
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| 100 | 1 | |a Usunier, Jean-Claude |d 1951- |e Verfasser |0 (DE-588)11353227X |4 aut | |
| 245 | 1 | 0 | |a International marketing |b a cultural approach |
| 250 | |a 1. print. | ||
| 264 | 1 | |a New York [u.a.] |b Prentice Hall |c 1993 | |
| 300 | |a XII, 494 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 0 | 7 | |a Interkulturelles Management |0 (DE-588)4343519-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Interkulturelle Kompetenz |0 (DE-588)4200053-1 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1818963412972994560 |
|---|---|
| any_adam_object | |
| author | Usunier, Jean-Claude 1951- |
| author_GND | (DE-588)11353227X |
| author_facet | Usunier, Jean-Claude 1951- |
| author_role | aut |
| author_sort | Usunier, Jean-Claude 1951- |
| author_variant | j c u jcu |
| building | Verbundindex |
| bvnumber | BV021917478 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)456363847 (DE-599)BVBBV021917478 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV021917478 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:44:49Z |
| institution | BVB |
| isbn | 0131945807 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015132649 |
| oclc_num | 456363847 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XII, 494 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Usunier, Jean-Claude 1951- Verfasser (DE-588)11353227X aut International marketing a cultural approach 1. print. New York [u.a.] Prentice Hall 1993 XII, 494 S. txt rdacontent n rdamedia nc rdacarrier Aus dem Franz. übers. Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Internationales Marketing (DE-588)4125431-4 s Interkulturelle Kompetenz (DE-588)4200053-1 s 1\p DE-604 Interkulturelles Management (DE-588)4343519-1 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Usunier, Jean-Claude 1951- International marketing a cultural approach Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4343519-1 (DE-588)4200053-1 |
| title | International marketing a cultural approach |
| title_auth | International marketing a cultural approach |
| title_exact_search | International marketing a cultural approach |
| title_full | International marketing a cultural approach |
| title_fullStr | International marketing a cultural approach |
| title_full_unstemmed | International marketing a cultural approach |
| title_short | International marketing |
| title_sort | international marketing a cultural approach |
| title_sub | a cultural approach |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd |
| topic_facet | Internationales Marketing Marketing Interkulturelles Management Interkulturelle Kompetenz |
| work_keys_str_mv | AT usunierjeanclaude internationalmarketingaculturalapproach |