Telemanage your customers: a system for telephone account management
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Aldershot [u.a.]
Gower
1990
|
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015122621&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | XIII, 170 S. graph. Darst. |
| ISBN: | 0566029030 |
Staff View
MARC
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| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Database management | |
| 650 | 4 | |a Telemarketing |x Data processing | |
| 650 | 4 | |a Telemarketing |x Management | |
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| 700 | 1 | |a Wheeler, Chris |e Verfasser |4 aut | |
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Record in the Search Index
| _version_ | 1819306891391533056 |
|---|---|
| adam_text | Contents
List of illustrations vii
Foreword ix
Preface xi
Acknowledgements xiii
1 Istelemanagingforyou? 1
2 How telemanaging works 11
3 The marketing background 17
4 The TAM operation 35
5 Getting started 47
6 Staffing the TAM operation 55
7 The project plan 67
8 Support and management 73
9 The TAM dialogue with customers 83
10 Using computers *3
11 Corresponding with customers 105
12 Planning campaigns
13 Running campaigns
14 Telemanaging in action i65
Index 169
v
Illustrations
Figures
1.1 Distribution of account size 3
1.2 Distribution of transaction size 3
1.3 Distribution of customer size 4
1.4 Matching sales channels to transactions 6
4.1 The database loops 42
5.1 Diagram of TAM installation 50
5.2 Linking the telemarketing system to other processing systems 51
6.1 Suggested TAM organization 56
6.2 Sample score sheet for TAM telescreen interview 65
7.1 Overview of project plan 69
8.1 Productivity curve 80
9.1 TAM call guide set 85
10.1 Open case filing system 98
10.2 Open files, codes and time lags 99
10.3 Database statuses 10°
10.4 The TAM support system 102
10.5 TAM open loop 103
12.1 TAM customer contact 116
Tables
3.1 TAM activities M
87
9.1 TAM phone time rl
9.2 Possible call results w
vii
|
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| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV021907445 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:44:35Z |
| institution | BVB |
| isbn | 0566029030 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015122621 |
| oclc_num | 23016187 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XIII, 170 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Gower |
| record_format | marc |
| spellingShingle | Stone, Merlin Thomson, Anna Wheeler, Chris Telemanage your customers a system for telephone account management Datenverarbeitung Database management Telemarketing Data processing Telemarketing Management Telefonverkauf (DE-588)4117183-4 gnd |
| subject_GND | (DE-588)4117183-4 |
| title | Telemanage your customers a system for telephone account management |
| title_auth | Telemanage your customers a system for telephone account management |
| title_exact_search | Telemanage your customers a system for telephone account management |
| title_full | Telemanage your customers a system for telephone account management |
| title_fullStr | Telemanage your customers a system for telephone account management |
| title_full_unstemmed | Telemanage your customers a system for telephone account management |
| title_short | Telemanage your customers |
| title_sort | telemanage your customers a system for telephone account management |
| title_sub | a system for telephone account management |
| topic | Datenverarbeitung Database management Telemarketing Data processing Telemarketing Management Telefonverkauf (DE-588)4117183-4 gnd |
| topic_facet | Datenverarbeitung Database management Telemarketing Data processing Telemarketing Management Telefonverkauf |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015122621&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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