Handbook of consumer behavior:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1991
|
| Ausgabe: | 1. print. |
| Schlagwörter: | |
| Umfang: | X, 614 S. |
| ISBN: | 0133727491 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021904275 | ||
| 003 | DE-604 | ||
| 005 | 20040301000000.0 | ||
| 007 | t| | ||
| 008 | 920427s1991 xx |||| 00||| eng d | ||
| 020 | |a 0133727491 |9 0-13-372749-1 | ||
| 035 | |a (OCoLC)21910342 | ||
| 035 | |a (DE-599)BVBBV021904275 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8/342 |2 20 | |
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Robertson, Thomas S. |d 1942- |e Verfasser |0 (DE-588)122308921 |4 aut | |
| 245 | 1 | 0 | |a Handbook of consumer behavior |c Thomas S. Robertson ; Harold H. Kassarjian |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1991 | |
| 300 | |a X, 614 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 4 | |a Motivation, Études de (Marketing) | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mikroökonomie |0 (DE-588)4039225-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Konsumtheorie |0 (DE-588)4165121-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Konditionierung |0 (DE-588)4032036-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Makroökonomie |0 (DE-588)4037174-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Konditionierung |0 (DE-588)4032036-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Makroökonomie |0 (DE-588)4037174-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Massenkommunikation |0 (DE-588)4037875-5 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Mikroökonomie |0 (DE-588)4039225-9 |D s |
| 689 | 3 | |5 DE-604 | |
| 689 | 4 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 4 | |5 DE-604 | |
| 689 | 5 | 0 | |a Konsumtheorie |0 (DE-588)4165121-2 |D s |
| 689 | 5 | |5 DE-604 | |
| 689 | 6 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 6 | |5 DE-604 | |
| 700 | 1 | |a Kassarjian, Harold H. |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-015119453 | |
Datensatz im Suchindex
| _version_ | 1818963394428928000 |
|---|---|
| any_adam_object | |
| author | Robertson, Thomas S. 1942- Kassarjian, Harold H. |
| author_GND | (DE-588)122308921 |
| author_facet | Robertson, Thomas S. 1942- Kassarjian, Harold H. |
| author_role | aut aut |
| author_sort | Robertson, Thomas S. 1942- |
| author_variant | t s r ts tsr h h k hh hhk |
| building | Verbundindex |
| bvnumber | BV021904275 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QW 300 |
| ctrlnum | (OCoLC)21910342 (DE-599)BVBBV021904275 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02366nam a2200661zc 4500</leader><controlfield tag="001">BV021904275</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040301000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">920427s1991 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0133727491</subfield><subfield code="9">0-13-372749-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)21910342</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021904275</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Robertson, Thomas S.</subfield><subfield code="d">1942-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)122308921</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of consumer behavior</subfield><subfield code="c">Thomas S. Robertson ; Harold H. Kassarjian</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 614 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consommateurs - Comportement</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation, Études de (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenkommunikation</subfield><subfield code="0">(DE-588)4037875-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mikroökonomie</subfield><subfield code="0">(DE-588)4039225-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Konsumtheorie</subfield><subfield code="0">(DE-588)4165121-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Konditionierung</subfield><subfield code="0">(DE-588)4032036-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Makroökonomie</subfield><subfield code="0">(DE-588)4037174-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Konditionierung</subfield><subfield code="0">(DE-588)4032036-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Makroökonomie</subfield><subfield code="0">(DE-588)4037174-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Massenkommunikation</subfield><subfield code="0">(DE-588)4037875-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Mikroökonomie</subfield><subfield code="0">(DE-588)4039225-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="4" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="4" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="5" ind2="0"><subfield code="a">Konsumtheorie</subfield><subfield code="0">(DE-588)4165121-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="5" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="6" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="6" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kassarjian, Harold H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015119453</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV021904275 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:44:31Z |
| institution | BVB |
| isbn | 0133727491 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015119453 |
| oclc_num | 21910342 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | X, 614 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Robertson, Thomas S. 1942- Verfasser (DE-588)122308921 aut Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian 1. print. Englewood Cliffs, NJ Prentice-Hall 1991 X, 614 S. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement Consumentengedrag gtt Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf Konsumtheorie (DE-588)4165121-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Konditionierung (DE-588)4032036-4 gnd rswk-swf Makroökonomie (DE-588)4037174-8 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Konditionierung (DE-588)4032036-4 s DE-604 Makroökonomie (DE-588)4037174-8 s Massenkommunikation (DE-588)4037875-5 s Mikroökonomie (DE-588)4039225-9 s Verbraucherverhalten (DE-588)4062644-1 s Konsumtheorie (DE-588)4165121-2 s Verbraucherforschung (DE-588)4187567-9 s Kassarjian, Harold H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Robertson, Thomas S. 1942- Kassarjian, Harold H. Handbook of consumer behavior Consommateurs - Comportement Consumentengedrag gtt Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation (DE-588)4037875-5 gnd Mikroökonomie (DE-588)4039225-9 gnd Konsumtheorie (DE-588)4165121-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Konditionierung (DE-588)4032036-4 gnd Makroökonomie (DE-588)4037174-8 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4039225-9 (DE-588)4165121-2 (DE-588)4062644-1 (DE-588)4187567-9 (DE-588)4032036-4 (DE-588)4037174-8 (DE-588)4143413-4 |
| title | Handbook of consumer behavior |
| title_auth | Handbook of consumer behavior |
| title_exact_search | Handbook of consumer behavior |
| title_full | Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian |
| title_fullStr | Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian |
| title_full_unstemmed | Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian |
| title_short | Handbook of consumer behavior |
| title_sort | handbook of consumer behavior |
| topic | Consommateurs - Comportement Consumentengedrag gtt Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation (DE-588)4037875-5 gnd Mikroökonomie (DE-588)4039225-9 gnd Konsumtheorie (DE-588)4165121-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Konditionierung (DE-588)4032036-4 gnd Makroökonomie (DE-588)4037174-8 gnd |
| topic_facet | Consommateurs - Comportement Consumentengedrag Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation Mikroökonomie Konsumtheorie Verbraucherverhalten Verbraucherforschung Konditionierung Makroökonomie Aufsatzsammlung |
| work_keys_str_mv | AT robertsonthomass handbookofconsumerbehavior AT kassarjianharoldh handbookofconsumerbehavior |