Global marketing management:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1989
|
| Ausgabe: | 4. ed., 3. print. |
| Schriftenreihe: | The Prentice-Hall series in marketing
|
| Schlagwörter: | |
| Umfang: | XVI, 783 S. |
| ISBN: | 0133572609 |
Internformat
MARC
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| 100 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Verfasser |0 (DE-588)123495075 |4 aut | |
| 245 | 1 | 0 | |a Global marketing management |c Warren J. Keegan |
| 250 | |a 4. ed., 3. print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1989 | |
| 300 | |a XVI, 783 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Prentice-Hall series in marketing | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Marchés d'exportation - Cas, études de |2 ram | |
| 650 | 4 | |a Marchés d'exportation - Gestion | |
| 650 | 4 | |a Marchés d'exportation - Gestion - Cas, Études de | |
| 650 | 7 | |a Marchés d'exportation |2 ram | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a Export marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Exportmarketing |0 (DE-588)4153393-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1818963387656175616 |
|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 |
| author_GND | (DE-588)123495075 |
| author_facet | Keegan, Warren J. 1936-2014 |
| author_role | aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk |
| building | Verbundindex |
| bvnumber | BV021899318 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1009 |
| callnumber-raw | HF1009.5 |
| callnumber-search | HF1009.5 |
| callnumber-sort | HF 41009.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)17983784 (DE-599)BVBBV021899318 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., 3. print. |
| format | Book |
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| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV021899318 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:44:25Z |
| institution | BVB |
| isbn | 0133572609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015114501 |
| oclc_num | 17983784 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XVI, 783 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall |
| record_format | marc |
| series2 | The Prentice-Hall series in marketing |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Global marketing management Warren J. Keegan 4. ed., 3. print. Englewood Cliffs, NJ Prentice Hall 1989 XVI, 783 S. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Exportmarketing (DE-588)4153393-8 s Europa (DE-588)4015701-5 g Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s Globalisierung (DE-588)4557997-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Keegan, Warren J. 1936-2014 Global marketing management Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketing (DE-588)4037589-4 gnd Exportmarketing (DE-588)4153393-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Globalisierung (DE-588)4557997-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
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| title | Global marketing management |
| title_auth | Global marketing management |
| title_exact_search | Global marketing management |
| title_full | Global marketing management Warren J. Keegan |
| title_fullStr | Global marketing management Warren J. Keegan |
| title_full_unstemmed | Global marketing management Warren J. Keegan |
| title_short | Global marketing management |
| title_sort | global marketing management |
| topic | Internationale marketing gtt Marchés d'exportation - Cas, études de ram Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation ram Export marketing Management Export marketing Management Case studies Marketing (DE-588)4037589-4 gnd Exportmarketing (DE-588)4153393-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd Globalisierung (DE-588)4557997-0 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Internationale marketing Marchés d'exportation - Cas, études de Marchés d'exportation - Gestion Marchés d'exportation - Gestion - Cas, Études de Marchés d'exportation Export marketing Management Export marketing Management Case studies Marketing Exportmarketing Marketingstrategie Internationales Marketing Globalisierung Marketingmanagement Europa Fallstudiensammlung |
| work_keys_str_mv | AT keeganwarrenj globalmarketingmanagement |