Marketing strategy and plans:
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
c 1989
|
| Ausgabe: | 3.ed., 2.print. |
| Schlagwörter: | |
| Umfang: | X, 514 S. |
| ISBN: | 0135587190 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021891648 | ||
| 003 | DE-604 | ||
| 005 | 20040301000000.0 | ||
| 007 | t| | ||
| 008 | 900706s1989 xx |||| 00||| eng d | ||
| 020 | |a 0135587190 |9 0-13-558719-0 | ||
| 035 | |a (OCoLC)18986998 | ||
| 035 | |a (DE-599)BVBBV021891648 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Luck, David J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and plans |c David J. Luck ; O.C. Ferrell ; George H. Lucas |
| 250 | |a 3.ed., 2.print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c c 1989 | |
| 300 | |a X, 514 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - États-Unis - Gestion | |
| 650 | 4 | |a Marketing - États-Unis - Gestion - Cas, Études de | |
| 650 | 4 | |a Marketing |z United States |x Management | |
| 650 | 4 | |a Marketing |z United States |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 1 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Ferrell, Odies C. |e Verfasser |4 aut | |
| 700 | 1 | |a Lucas, George H. |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-015106847 | |
Datensatz im Suchindex
| _version_ | 1818963377098063872 |
|---|---|
| any_adam_object | |
| author | Luck, David J. Ferrell, Odies C. Lucas, George H. |
| author_facet | Luck, David J. Ferrell, Odies C. Lucas, George H. |
| author_role | aut aut aut |
| author_sort | Luck, David J. |
| author_variant | d j l dj djl o c f oc ocf g h l gh ghl |
| building | Verbundindex |
| bvnumber | BV021891648 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)18986998 (DE-599)BVBBV021891648 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3.ed., 2.print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01972nam a2200541zc 4500</leader><controlfield tag="001">BV021891648</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040301000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">900706s1989 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0135587190</subfield><subfield code="9">0-13-558719-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)18986998</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021891648</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Luck, David J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing strategy and plans</subfield><subfield code="c">David J. Luck ; O.C. Ferrell ; George H. Lucas</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3.ed., 2.print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">c 1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 514 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - États-Unis - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - États-Unis - Gestion - Cas, Études de</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="z">United States</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="z">United States</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ferrell, Odies C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lucas, George H.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015106847</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV021891648 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:44:15Z |
| institution | BVB |
| isbn | 0135587190 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015106847 |
| oclc_num | 18986998 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | X, 514 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Luck, David J. Verfasser aut Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas 3.ed., 2.print. Englewood Cliffs, NJ Prentice-Hall c 1989 X, 514 S. txt rdacontent n rdamedia nc rdacarrier Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Ferrell, Odies C. Verfasser aut Lucas, George H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Luck, David J. Ferrell, Odies C. Lucas, George H. Marketing strategy and plans Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Marketing strategy and plans |
| title_auth | Marketing strategy and plans |
| title_exact_search | Marketing strategy and plans |
| title_full | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_fullStr | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_full_unstemmed | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_short | Marketing strategy and plans |
| title_sort | marketing strategy and plans |
| topic | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement Marketing Strategisches Management USA Fallstudiensammlung |
| work_keys_str_mv | AT luckdavidj marketingstrategyandplans AT ferrellodiesc marketingstrategyandplans AT lucasgeorgeh marketingstrategyandplans |