The basic principles of marketing warfare:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English Swedish |
| Published: |
Chichester [u.a.]
Wiley
1987
|
| Subjects: | |
| Physical Description: | XI, 164 S. graph. Darst. |
| ISBN: | 0471915459 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021882347 | ||
| 003 | DE-604 | ||
| 005 | 20040229000000.0 | ||
| 007 | t| | ||
| 008 | 890125s1987 xx d||| |||| 00||| eng d | ||
| 020 | |a 0471915459 |9 0-471-91545-9 | ||
| 035 | |a (OCoLC)15655344 | ||
| 035 | |a (DE-599)BVBBV021882347 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 1 | |a eng |h swe | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415 | |
| 080 | |a 658.8 | ||
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Durö, Robert |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The basic principles of marketing warfare |c Robert Durö and Björn Sandström |
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 1987 | |
| 300 | |a XI, 164 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Sandström, Björn |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-015097703 | |
Record in the Search Index
| _version_ | 1818963364933533696 |
|---|---|
| any_adam_object | |
| author | Durö, Robert Sandström, Björn |
| author_facet | Durö, Robert Sandström, Björn |
| author_role | aut aut |
| author_sort | Durö, Robert |
| author_variant | r d rd b s bs |
| building | Verbundindex |
| bvnumber | BV021882347 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)15655344 (DE-599)BVBBV021882347 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01074nam a2200361zc 4500</leader><controlfield tag="001">BV021882347</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040229000000.0</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">890125s1987 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471915459</subfield><subfield code="9">0-471-91545-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)15655344</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021882347</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">swe</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Durö, Robert</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The basic principles of marketing warfare</subfield><subfield code="c">Robert Durö and Björn Sandström</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 164 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sandström, Björn</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015097703</subfield></datafield></record></collection> |
| id | DE-604.BV021882347 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:44:03Z |
| institution | BVB |
| isbn | 0471915459 |
| language | English Swedish |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015097703 |
| oclc_num | 15655344 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XI, 164 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Wiley |
| record_format | marc |
| spelling | Durö, Robert Verfasser aut The basic principles of marketing warfare Robert Durö and Björn Sandström Chichester [u.a.] Wiley 1987 XI, 164 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Sandström, Björn Verfasser aut |
| spellingShingle | Durö, Robert Sandström, Björn The basic principles of marketing warfare Marketing Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | The basic principles of marketing warfare |
| title_auth | The basic principles of marketing warfare |
| title_exact_search | The basic principles of marketing warfare |
| title_full | The basic principles of marketing warfare Robert Durö and Björn Sandström |
| title_fullStr | The basic principles of marketing warfare Robert Durö and Björn Sandström |
| title_full_unstemmed | The basic principles of marketing warfare Robert Durö and Björn Sandström |
| title_short | The basic principles of marketing warfare |
| title_sort | the basic principles of marketing warfare |
| topic | Marketing Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marketingstrategie |
| work_keys_str_mv | AT durorobert thebasicprinciplesofmarketingwarfare AT sandstrombjorn thebasicprinciplesofmarketingwarfare |