Strategic market planning problems and analytical approaches - Abell, Derek F. 1938-; Hammond, John S. 1937-2018 (Prentice-Hall, 1979)
Keywords: Marketing - Gestion; Marketing - Gestion - Cas, Études de; Marketing; Strategische planning; Marketing -- Management; Marketing -- Management -- Case studies; Planung; Strategisches Management; Marketingmanagement; Marketingstrategie; Fallstudiensammlung