Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow [u.a.]
Prentice Hall/Financial Times
2007
|
| Ausgabe: | 4. ed. |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015035689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXVII, 624 S. Ill., graph. Darst. |
| ISBN: | 0273701487 9780273701484 |
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Datensatz im Suchindex
| DE-BY-TUM_call_number | 0002 WIR 505 2007 B 3125(4) |
|---|---|
| DE-BY-TUM_katkey | 1609108 |
| DE-BY-TUM_location | 00 |
| DE-BY-TUM_media_number | 040006499909 |
| _version_ | 1828333763751313409 |
| adam_text |
Contents
How to use this book xiii
Guided tour xvii
Preface xx
Contributors xxii
Publisher's acknowledgements xxiv
1 The nature of business and management research and
structure of this book 2
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 2
1.1 Introduction 2
1.2 The nature of research 4
1.3 The nature of business and management research 5
1.4 The research process 8
1.5 The purpose and structure of this book 9
1.6 Summary 13
Self check questions 14
Review and discussion questions 14
References 14
Further reading 15
Self check answers 15
2 Formulating and clarifying the research topic is
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 18
2.1 Introduction 18
2.2 Attributes of a good research topic 19
2.3 Generating and refining research ideas 21
2.4 Turning research ideas into research projects 30
2.5 Writing your research proposal 38
2.6 Summary 46
Self check questions 46
Review and discussion questions 47
Progressing your research project: From research ideas to a research proposal 47
References 48
Further reading 49
Case 2: Catherine Chang and women in management 50
Mark Saunders, Philip Lewis and Adrian Thomhill
Self check answers 51
v
3 Critically reviewing the literature 54
Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton
Learning outcomes 5^
3.1 Introduction 54
3.2 The critical review 57
3.3 Literature sources available 64
3.4 Planning your literature search strategy 70
3.5 Conducting your literature search 74
3.6 Obtaining and evaluating the literature 86
3.7 Recording the literature 88
3.8 Summary 91
Self check questions 92
Review and discussion questions 93
Progressing your research project: Critically reviewing the literature 93
References 94
Further reading 95
Case 3: National cultures and management styles 96
Mike Savvas
Self check answers 97
4 Understanding research philosophies and approaches 100
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 100
4.1 Introduction 10°
4.2 Understanding your research philosophy 101
4.3 Research approaches 117
4.4 Summary 121
Self check questions 122
Review and discussion questions 122
Progressing your research project: Diagnosing your research philosophy 123
References 124
Further reading 125
Case 4: Marketing music products alongside emerging digital music channels 126
Rick Colbourne
Self check answers 127
5 Formulating the research design 130
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 130
5.1 Introduction 130
5.2 The purpose of your research 132
5.3 The need for a clear research strategy 135
5.4 Multiple methods choices combining quantitative and qualitative
techniques and procedures 145
5.5 Time horizons 148
CONTENTS
5.6 The credibility of research findings 149
5.7 The ethics of research design 153
5.8 Summary 153
Self check questions 154
Review and discussion questions 155
Progressing your research project: Deciding on your research design 155
References 155
Further reading 157
Case 5: The international marketing management decisions of UK ski
tour operators 158
Angela Roper
Self check answers 160
6 Negotiating access and research ethics 162
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 162
6.1 Introduction 162
6.2 Problems associated with access 163
6.3 Strategies to gain access 167
6.4 Research ethics 178
6.5 Summary 195
Self check questions 196
Review and discussion questions 196
Progressing your research project: Negotiating access and addressing
ethical issues 197
References 197
Further reading 198
Case 6: Mystery customer research in restaurant chains 199
Teresa Smallbone
Self check answers 200
7 Selecting samples 204
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 204
7.1 Introduction 204
7.2 Probability sampling 208
7.3 Non probability sampling 226
7.4 Summary 234
Self check questions 235
Review and discussion questions 237
Progressing your research project: Using sampling as part of your research 238
References 238
Further reading 239
Case 7: Auditor independence and integrity in accounting firms 240
Christopher Cowton
Self check answers 242
vii
8 Using secondary data 246
Mark Saunders, Philip Lewis, Adrian Thornhill, Martin Jenkins and Darren Bolton
Learning outcomes 246
8.1 Introduction 246
8.2 Types of secondary data and uses in research 248
8.3 Locating secondary data 253
8.4 Advantages and disadvantages of secondary data 257
8.5 Evaluating secondary data sources 263
8.6 Summary 272
Self check questions 273
Review and discussion questions 273
Progressing your research project: Assessing the suitability of secondary data
for your research 274
References 274
Further reading 276
Case 8: Small firms internationalisation 277
Sharon Loane
Self check answers 279
9 Collecting primary data through observation 282
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 282
9.1 Introduction 282
9.2 Participant observation: an introduction 283
9.3 Participant observation: researcher roles 286
9.4 Participant observation: data collection and analysis 289
9.5 Structured observation: an introduction 293
9.6 Structured observation: data collection and analysis 297
9.7 Summary 302
Self check questions 302
Review and discussion questions 303
Progressing your research project: Deciding on the appropriateness
of observation 303
References 304
Further reading 304
Case 9: Exploring service quality in bank customers' face to face experiences 306
Cathy Leng
Self check answers 308
10 Collecting primary data using semi structured, in depth
and group interviews 310
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 310
10.1 Introduction 310
10.2 Types of interview and their link to the purposes of research and
research strategy 311
CONTENTS
10.3 Situations favouring non standardised (qualitative) interviews 314
10.4 Data quality issues and preparing for the interview 317
10.5 Interviewing competence 329
10.6 Managing logistical and resource issues 335
10.7 Group interviews and focus groups 337
10.8 Telephone, Internet and intranet mediated interviews 341
10.9 Summary 344
Self check questions 344
Review and discussion questions 345
Progressing your research project: Using semi structured or in depth
interviews in your research 346
References 346
Further reading 348
Case 10: Equal opportunities in the publishing industry 349
Catherine Cassell
Self check answers 351
11 Collecting primary data using questionnaires 354
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 354
11.1 Introduction 354
11.2 An overview of questionnaire techniques 356
11.3 Deciding what data need to be collected 361
11.4 Designing the questionnaire 364
11.5 Administering the questionnaire 387
11.6 Summary 394
Self check questions 394
Review and discussion questions 396
Progressing your research project: Using questionnaires in your research 397
References 398
Further reading 399
Case 11: Service quality in health care supply chains 400
David Bryde and Joanne Meehan
Self check answers 402
12 Analysing quantitative data 406
Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang
Learning outcomes 406
12.1 Introduction 406
12.2 Preparing, inputting and checking data 408
12.3 Exploring and presenting data 420
12.4 Describing data using statistics 433
12.5 Examining relationships, differences and trends using statistics 440
12.6 Summary 458
Self check questions 459
Review and discussion questions 461
Progressing your research project: Analysing your data quantitatively 462
ix
References 462
Further reading 464
Case 12: The impact of family ownership on financial performance 465
Aleksandar Sevic and Zeljko Sevic
Self check answers 466
13 Analysing qualitative data 470
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 470
13.1 Introduction 4?0
13.2 Differences between qualitative and quantitative data 472
13.3 Preparing your data for analysis 474
13.4 An overview of qualitative analysis 478
13.5 Approaches to qualitative analysis 487
13.6 Deductively based analytical procedures 489
13.7 Inductively based analytical procedures 492
13.8 Quantifying your qualitative data 505
13.9 Using CAQDAS for qualitative analysis 505
13.10 Summary 508
Self check questions 508
Review and discussion questions 508
Progressing your research project: Analysing your data qualitatively 509
References 510
Further reading 511
Case 13: Internet abuse in universities 512
Teresa Waring
Self check answers 515
14 Writing and presenting your project report 518
Mark Saunders, Philip Lewis and Adrian Thornhill
Learning outcomes 518
14.1 Introduction 518
14.2 Getting started with writing 520
14.3 Structuring your project report 523
14.4 Organising the project report's content 533
14.5 Developing an appropriate writing style 536
14.6 Meeting the assessment criteria 540
14.7 Oral presentation of the report 542
14.8 Summary 546
Self check questions 546
Review and discussion questions 547
Progressing your research project: Writing your project report 547
References 548
Further reading 548
Case 14: Akasma's draft disappointment 550
Mark Saunders, Philip Lewis and Adrian Thornhill
Self check answers 551
CONTENTS
Bibliography 553
Appendices
1 Example research project titles 567
2 Systems of referencing 578
3 Calculating the minimum sample size 585
4 Random sampling numbers 587
5 Guidelines for non discriminatory language 588
Glossary 591
Index 615 |
| any_adam_object | 1 |
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| discipline | Allgemeines Medienwissenschaft Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV021823579 |
| illustrated | Illustrated |
| indexdate | 2025-04-02T10:01:53Z |
| institution | BVB |
| isbn | 0273701487 9780273701484 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015035689 |
| oclc_num | 255471672 |
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| physical | XXVII, 624 S. Ill., graph. Darst. |
| publishDate | 2007 |
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| publisher | Prentice Hall/Financial Times |
| record_format | marc |
| spellingShingle | Saunders, Mark 1959- Lewis, Philip Thornhill, Adrian Research methods for business students Datenverarbeitung Wirtschaft Business Research Data processing Business Research Methodology Management Research Data processing Management Research Methodology Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4066571-9 (DE-588)4006244-2 (DE-588)4066538-0 (DE-588)4069402-1 (DE-588)4155046-8 |
| title | Research methods for business students |
| title_auth | Research methods for business students |
| title_exact_search | Research methods for business students |
| title_full | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_fullStr | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_full_unstemmed | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_short | Research methods for business students |
| title_sort | research methods for business students |
| topic | Datenverarbeitung Wirtschaft Business Research Data processing Business Research Methodology Management Research Data processing Management Research Methodology Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Datenverarbeitung Wirtschaft Business Research Data processing Business Research Methodology Management Research Data processing Management Research Methodology Wissenschaftliches Arbeiten Betriebswirtschaftliches Studium Wirtschaftswissenschaftliches Studium Betriebswirtschaftslehre Forschungsmethode |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015035689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents |
Inhaltsverzeichnis
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Teilbibliothek Stammgelände
| Signatur: | 0002 WIR 505 2007 B 3125(4) |
|---|---|
| Exemplar 1 | Ausleihbar Am Standort |