Verfügbarkeit: Marketing management | Technische Universität München

Marketing management: text and cases

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Bibliographische Detailangaben
Beteiligte Personen:	Lal, Rajiv (VerfasserIn), Quelch, John A. (VerfasserIn), Rangan, V. Kasturi (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York, N.Y. McGraw-Hill/Irwin c2005
Ausgabe:	[1st ed.]
Schriftenreihe:	McGraw-Hill/Irwin series in marketing
Schlagwörter:	Marketing > Management Marketing > Management > Case studies Fallmethode Marketingmanagement Fallstudiensammlung
Links:	http://www.loc.gov/catdir/toc/mh041/2004042585.html http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
Beschreibung:	Includes bibliographical references and index
Umfang:	XIII, 812 S. ill., graph. Darst.s 26 cm
ISBN:	0072967625

Internformat

MARC


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Datensatz im Suchindex

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callnumber-first	H - Social Science
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ctrlnum	(OCoLC)54065427 (DE-599)BVBBV021778971
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	[1st ed.]
format	Book
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isbn	0072967625
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physical	XIII, 812 S. ill., graph. Darst.s 26 cm
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spelling	Lal, Rajiv Verfasser aut Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan [1st ed.] New York, N.Y. McGraw-Hill/Irwin c2005 XIII, 812 S. ill., graph. Darst.s 26 cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Includes bibliographical references and index Marketing Management Marketing Management Case studies Fallmethode (DE-588)4016370-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Fallmethode (DE-588)4016370-2 s 2\p DE-604 Quelch, John A. Verfasser aut Rangan, V. Kasturi Verfasser aut http://www.loc.gov/catdir/toc/mh041/2004042585.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html Publisher description 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lal, Rajiv Quelch, John A. Rangan, V. Kasturi Marketing management text and cases Marketing Management Marketing Management Case studies Fallmethode (DE-588)4016370-2 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4016370-2 (DE-588)4168907-0 (DE-588)4522595-3
title	Marketing management text and cases
title_auth	Marketing management text and cases
title_exact_search	Marketing management text and cases
title_full	Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan
title_fullStr	Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan
title_full_unstemmed	Marketing management text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan
title_short	Marketing management
title_sort	marketing management text and cases
title_sub	text and cases
topic	Marketing Management Marketing Management Case studies Fallmethode (DE-588)4016370-2 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Management Marketing Management Case studies Fallmethode Marketingmanagement Fallstudiensammlung
url	http://www.loc.gov/catdir/toc/mh041/2004042585.html http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
work_keys_str_mv	AT lalrajiv marketingmanagementtextandcases AT quelchjohna marketingmanagementtextandcases AT ranganvkasturi marketingmanagementtextandcases

Verfügbarkeit

MARC

Datensatz im Suchindex

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