Naked conversations: how blogs are changing the way businesses talk with customers
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2006
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/toc/ecip061/2005027678.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014922480&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description. |
| Umfang: | X, 251 S. |
| ISBN: | 047174719X 9780471747192 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021708638 | ||
| 003 | DE-604 | ||
| 005 | 20230209 | ||
| 007 | t| | ||
| 008 | 060825s2006 xxu |||| 00||| eng d | ||
| 010 | |a 2005027678 | ||
| 015 | |a GBA588332 |2 dnb | ||
| 020 | |a 047174719X |9 0-471-74719-X | ||
| 020 | |a 9780471747192 |9 978-0-471-74719-2 | ||
| 035 | |a (OCoLC)611610277 | ||
| 035 | |a (DE-599)BVBBV021708638 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-945 |a DE-N2 |a DE-525 |a DE-2070s | ||
| 050 | 0 | |a TK5105.8884 | |
| 082 | 0 | |a 659.2 | |
| 082 | 0 | |a 006.7 |2 21 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Scoble, Robert |d 1965- |e Verfasser |0 (DE-588)133035018 |4 aut | |
| 245 | 1 | 0 | |a Naked conversations |b how blogs are changing the way businesses talk with customers |c Robert Scoble and Shel Israel |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2006 | |
| 300 | |a X, 251 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description. | |
| 650 | 4 | |a Blogues | |
| 650 | 4 | |a Communication dans l'entreprise | |
| 650 | 4 | |a Internet - Aspect social | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Blogs | |
| 650 | 4 | |a Business communication | |
| 650 | 4 | |a Internet |x Social aspects | |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenbetreuung |0 (DE-588)4297543-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Weblog |0 (DE-588)4678688-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Weblog |0 (DE-588)4678688-0 |D s |
| 689 | 0 | 1 | |a Kundenbetreuung |0 (DE-588)4297543-8 |D s |
| 689 | 0 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Israel, Shel |d 1944- |e Verfasser |0 (DE-588)133035050 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip061/2005027678.html |3 Table of contents | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014922480&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-014922480 | |
Datensatz im Suchindex
| _version_ | 1819333831538245632 |
|---|---|
| adam_text | Contents
Foreword xi
Introduction: Of Bloggers and Blacksmiths 1
I What s Happening 7
1 Souls of the Borg 9
2 Everything Never Changes 23
3 Word of Mouth on Steroids 31
4 Direct Access 47
5 Little Companies, Long Reach 63
6 Consultants Who Get It 83
7 Survival of the Publicists 99
8 Blogs and National Cultures 115
9 Thorns in the Roses 133
II Blogging Wrong Right 147
10 Doing It Wrong 149
11 Doing It Right 169
12 How to Not Get Dooced 181
B Blogging in a Crisis 197
HI The Big Picture 209
14 Emerging Technology 211
15 The Conversational Era 227
Acknowledgments 233
Name Index 239
Subject Index 247
|
| any_adam_object | 1 |
| author | Scoble, Robert 1965- Israel, Shel 1944- |
| author_GND | (DE-588)133035018 (DE-588)133035050 |
| author_facet | Scoble, Robert 1965- Israel, Shel 1944- |
| author_role | aut aut |
| author_sort | Scoble, Robert 1965- |
| author_variant | r s rs s i si |
| building | Verbundindex |
| bvnumber | BV021708638 |
| callnumber-first | T - Technology |
| callnumber-label | TK5105 |
| callnumber-raw | TK5105.8884 |
| callnumber-search | TK5105.8884 |
| callnumber-sort | TK 45105.8884 |
| callnumber-subject | TK - Electrical and Nuclear Engineering |
| classification_rvk | QP 620 QP 650 |
| ctrlnum | (OCoLC)611610277 (DE-599)BVBBV021708638 |
| dewey-full | 659.2 006.7 |
| dewey-hundreds | 600 - Technology (Applied sciences) 000 - Computer science, information, general works |
| dewey-ones | 659 - Advertising and public relations 006 - Special computer methods |
| dewey-raw | 659.2 006.7 |
| dewey-search | 659.2 006.7 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services 000 - Computer science, information, general works |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02949nam a2200577zc 4500</leader><controlfield tag="001">BV021708638</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230209 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">060825s2006 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005027678</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA588332</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">047174719X</subfield><subfield code="9">0-471-74719-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780471747192</subfield><subfield code="9">978-0-471-74719-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)611610277</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021708638</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-525</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">TK5105.8884</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">006.7</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scoble, Robert</subfield><subfield code="d">1965-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133035018</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Naked conversations</subfield><subfield code="b">how blogs are changing the way businesses talk with customers</subfield><subfield code="c">Robert Scoble and Shel Israel</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">X, 251 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Blogs offer businesses something that has long been lacking in their communication with customers: meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Blogues</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication dans l'entreprise</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet - Aspect social</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Blogs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbetreuung</subfield><subfield code="0">(DE-588)4297543-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Weblog</subfield><subfield code="0">(DE-588)4678688-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Weblog</subfield><subfield code="0">(DE-588)4678688-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbetreuung</subfield><subfield code="0">(DE-588)4297543-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Israel, Shel</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133035050</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip061/2005027678.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014922480&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-014922480</subfield></datafield></record></collection> |
| id | DE-604.BV021708638 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:39:54Z |
| institution | BVB |
| isbn | 047174719X 9780471747192 |
| language | English |
| lccn | 2005027678 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014922480 |
| oclc_num | 611610277 |
| open_access_boolean | |
| owner | DE-945 DE-N2 DE-525 DE-2070s |
| owner_facet | DE-945 DE-N2 DE-525 DE-2070s |
| physical | X, 251 S. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Scoble, Robert 1965- Israel, Shel 1944- Naked conversations how blogs are changing the way businesses talk with customers Blogues Communication dans l'entreprise Internet - Aspect social Gesellschaft Blogs Business communication Internet Social aspects Kommunikation (DE-588)4031883-7 gnd Kundenbetreuung (DE-588)4297543-8 gnd Weblog (DE-588)4678688-0 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4297543-8 (DE-588)4678688-0 |
| title | Naked conversations how blogs are changing the way businesses talk with customers |
| title_auth | Naked conversations how blogs are changing the way businesses talk with customers |
| title_exact_search | Naked conversations how blogs are changing the way businesses talk with customers |
| title_full | Naked conversations how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel |
| title_fullStr | Naked conversations how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel |
| title_full_unstemmed | Naked conversations how blogs are changing the way businesses talk with customers Robert Scoble and Shel Israel |
| title_short | Naked conversations |
| title_sort | naked conversations how blogs are changing the way businesses talk with customers |
| title_sub | how blogs are changing the way businesses talk with customers |
| topic | Blogues Communication dans l'entreprise Internet - Aspect social Gesellschaft Blogs Business communication Internet Social aspects Kommunikation (DE-588)4031883-7 gnd Kundenbetreuung (DE-588)4297543-8 gnd Weblog (DE-588)4678688-0 gnd |
| topic_facet | Blogues Communication dans l'entreprise Internet - Aspect social Gesellschaft Blogs Business communication Internet Social aspects Kommunikation Kundenbetreuung Weblog |
| url | http://www.loc.gov/catdir/toc/ecip061/2005027678.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014922480&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT scoblerobert nakedconversationshowblogsarechangingthewaybusinessestalkwithcustomers AT israelshel nakedconversationshowblogsarechangingthewaybusinessestalkwithcustomers |