Multinational corporations' public relations in host countries: an interpretive study of public relations culture
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Singapore [u.a.]
Marshall Cavendish Academic
2005
|
| Schriftenreihe: | Materialising China series
Economics and business studies |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014919451&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Revision of the author's thesis (Ph. D.)--University of Iowa. Includes bibliographical references (p. 148-162) and index |
| Umfang: | 164 S. Ill. 23 cm |
| ISBN: | 9812104224 9789812104229 |
Internformat
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| 245 | 1 | 0 | |a Multinational corporations' public relations in host countries |b an interpretive study of public relations culture |c Xi Liu |
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| 490 | 0 | |a Economics and business studies | |
| 500 | |a Revision of the author's thesis (Ph. D.)--University of Iowa. | ||
| 500 | |a Includes bibliographical references (p. 148-162) and index | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Public relations |z China | |
| 650 | 4 | |a Host countries (Business) | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1819321797878743040 |
|---|---|
| adam_text | IMAGE 1
XI L
S
MULTIN CORPO PUBLIC R IN HOST
COUNTR AN INTERPRETIV . STUDY OI PUBLIC RELATIONS CULTURE
MATERIALISING CHINA SERIES
~ MARSHALLCAVENDISH UA: I ACADEMIC
IMAGE 2
CONTENTS
ACKNOWLEDGMENTS VII
CHAPTER 1 INTRODUETION
1
CHAPTER 2 UNDERSTANDING THE NEED FOR STUDYING MULTINATIONAL
CORPORATIONS HOST COUNTRY PUBLIE RELATIONS
4
CHAPTER 3 A PUBLIE RELATIONS CULTURE (PRC) PERSPEETIVE TO MULTINATIONAL
CORPORATIONS
44
CHAPTER4 METHODOLOGY
68
CHAPTER 5 PEREEPTIONS OF GOOD PUBLIE RELATIONS IN WBR-CHINA 86
CHAPTER 6 THE PRAETIEE OF PUBLIE RELATIONS IN WBR-CHINA 109
CHAPTER 7 CONCLUSION
133
NOTES 142
REFERENCES 148
INDEX 163
|
| any_adam_object | 1 |
| author | Liu, Xi |
| author_GND | (DE-588)136385346 |
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| author_variant | x l xl |
| building | Verbundindex |
| bvnumber | BV021705552 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.C6 |
| callnumber-search | HD59.C6 |
| callnumber-sort | HD 259 C6 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 305 |
| ctrlnum | (OCoLC)62448192 (DE-599)BVBBV021705552 |
| dewey-full | 659.2890951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2890951 |
| dewey-search | 659.2890951 |
| dewey-sort | 3659.2890951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV021705552 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:39:50Z |
| institution | BVB |
| isbn | 9812104224 9789812104229 |
| language | English |
| lccn | 2005436951 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-014919451 |
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| owner_facet | DE-19 DE-BY-UBM DE-12 |
| physical | 164 S. Ill. 23 cm |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Marshall Cavendish Academic |
| record_format | marc |
| series2 | Materialising China series Economics and business studies |
| spellingShingle | Liu, Xi Multinational corporations' public relations in host countries an interpretive study of public relations culture Multinationales Unternehmen International business enterprises Public relations China Host countries (Business) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4075092-9 (DE-588)4009937-4 |
| title | Multinational corporations' public relations in host countries an interpretive study of public relations culture |
| title_auth | Multinational corporations' public relations in host countries an interpretive study of public relations culture |
| title_exact_search | Multinational corporations' public relations in host countries an interpretive study of public relations culture |
| title_full | Multinational corporations' public relations in host countries an interpretive study of public relations culture Xi Liu |
| title_fullStr | Multinational corporations' public relations in host countries an interpretive study of public relations culture Xi Liu |
| title_full_unstemmed | Multinational corporations' public relations in host countries an interpretive study of public relations culture Xi Liu |
| title_short | Multinational corporations' public relations in host countries |
| title_sort | multinational corporations public relations in host countries an interpretive study of public relations culture |
| title_sub | an interpretive study of public relations culture |
| topic | Multinationales Unternehmen International business enterprises Public relations China Host countries (Business) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Public relations China Host countries (Business) Öffentlichkeitsarbeit China |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014919451&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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