Verfügbarkeit: Ideation | Technische Universität München

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Bibliographische Detailangaben
Beteiligte Personen:	Graham, Douglas (VerfasserIn), Bachmann, Thomas T. (VerfasserIn)
Format:	Buch
Sprache:	Deutsch
Veröffentlicht:	New York ; Chichester Wiley 2004
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014676981&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XV, 240 S. Ill.
ISBN:	0471479446

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Datensatz im Suchindex

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adam_text	Contents Foreword ix Preface xiii Acknowledgment xv SECTION A Introduction 1 1 Why Ideas Matter 3 2 The Mothers and Fathers of Invention 11 3 Taxonomy of Innovation 44 SECTION B The Life Cycle of Ideas 53 4 Innovate: The Birth of an Idea 59 5 Register: The First Step for Every New Idea 82 6 Protect: Ensure Recognition and Reward 91 7 Develop: Improve Your Idea 128 8 Value: What Is Your Idea Worth? 133 9 Market: Finding Investors and Customers 147 10 The Death of an Idea 159 SECTION C The Innovation Industry: A Call to Action 163 11 The Individual Innovation Imperative 165 12 The Corporate Innovation Imperative 170 Viii CONTENTS 13 Academic Innovation Imperative 191 1*1 Creative Innovation Imperative 198 15 The Global Innovation Imperative 205 SECTION D A Vision for the Future 211 IB The Providers, Merchants, and Consumers of Innovation 215 Notes 225 Index 231
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